Set up Shopify Email

Before you install and set up Shopify Email, verify that your store meets all the requirements.

Requirements for using Shopify Email

To use Shopify Email, you need to have an online store with Shopify, and to have the Online Store sales channel installed. If you want to send emails to your subscribers using Shopify Email, then your store needs to have a paid Shopify subscription plan with a payment provider set up. If your account is on the trial plan, then you can create email messages, and send test email messages to yourself using Shopify Email, but not to your subscribers.

Install Shopify Email

  1. Go to the Shopify Email app page.
  2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
  3. Click Install app.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.


All merchants with a paid Shopify plan have 10,000 free emails to send at the beginning of every month. Email cost is calculated using the following rules:

  • Emails are counted based on each individual email address that an email activity is sent to. For example, sending 1 promotional email to 800 subscribers counts as 800 emails.
  • Unused emails don’t carry over to the following month.
  • You can send additional emails beyond the 10,000 free emails at a cost of $0.001 USD per additional email. For example, sending 1,000 additional emails would cost you $1 USD. You aren’t billed for the additional emails until the cost reaches $0.005 USD.
  • Shopify Email is available on all paid Shopify subscription plans, and you're charged only for the emails that you send.

For more information, refer to Shopify Email cost.

Change your sender email address

Your sender email address is the email address that customers will see. This is the email address that is displayed in the From field when your customers receive an email from you. If your domain is hosted by a third-party, then you need to connect it to the Shopify SPF and DKIM records. If you don't, then the From field on your email messages might appear as, or the email message might be flagged as spam. To increase your brand recognition and to help prevent your email messages from being flagged as spam, use an email address with your store's domain.

If you have a Shopify-hosted domain, then you don't need to do any additional setup to send from an email address associated with your store's domain.


  1. Click Store details.

  2. In the Contact information section, click Edit.

  3. Change your email address under Sender email.

  4. Click Save.

If your sender email address ends in rather than a customized sender email address that ends with the name of your store, then your email address might appear in inboxes as via

If your sender email address is DMARC protected, then your email address might appear in inboxes as, and replies from your customers will be forwarded to your chosen sender email address.

If your domain hasn't been verified, also referred to as authenticated, then your sender email address will appear in inboxes as your chosen sender email address with via after it. Verifying your domain removes the via Verifying your domain also helps with the deliverability of your emails.

If your domain hasn't been authenticated, then your sender email address appears in inboxes as your chosen sender email address with via after it. To send emails from your email address without via, you can authenticate your domain by clicking Authenticate on the Sender email page. A new window will open and provide you with instructions on how to create four new records with your domain provider. The host names and values for the new records need to be entered in the order that they appear in the new window. It can take up to 48 hours to verify your domain. If you have problems or need help setting your third-party domain, then you can contact your third-party domain provider.

Not all domain providers use the same terminology for creating new records. Instead of “host name,” the terms “name,” “label,” or “prefix" might be used. This is where your record links to. “Value” might be referred to as the place this record “points to”, or the "destination". Learn more about third-party domains or contact your third-party domain provider for more information.

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