Shopify Home
Shopify Home is the Shopify admin landing page. Shopify Home displays information about daily tasks, the next steps you need to take with your orders, recent sales activity on your store, and steps you can take to build and grow your business.
Staff members require the Home staff permissions in order to view and manage the information on Shopify Home.
On this page
Metrics
The Home metrics section displays a sales summary for your overall business. You can view sales data for your different sales channels over different time periods by using the drop-down menus.
The data that displays in Shopify Home's metrics syncs directly from your store's Analytics. If you want more detailed analytics about your store's sales and engagement data, then open the Analytics page in your Shopify admin.
By default, Home metrics display the following metrics for the last 30 days for all sales channels:
- sessions
- total sales
- total orders
- conversion rate
You can select a specific date range, change the displayed sales channels, and customize which four metrics display in Shopify Home.
The sales data for the first metric listed displays by default. On your Shopify admin on desktop, you can click the title of another metric to display the data for that metric. On the Shopify app, swipe to change the metric that displays.
Home metrics are unique to each staff member, so users can customize the metrics they want to display without impacting which metrics display for other users.
Customize your Home metrics
If your store is using the new Shopify Analytics experience, then you can also customize Home metrics in the Shopify app.
Steps:
Desktop
- Open the Home page of your Shopify admin.
- Click the pencil icon next to the metric tab that you want to replace.
- Choose your desired metric from the Select metric menu. You can also use the search bar to search for a metric. The metric updates automatically.
Shopify app
- From the Shopify app, tap and hold the metric that you want to replace. Swipe to select different metrics.
- Choose your desired metric from the Change to dialog. The metric updates automatically.
Available Home metrics
You can add any of the following metrics to your Shopify Home metrics section:
| Metric | Definition |
|---|---|
| Average order value | Displays the average value of all orders (excluding gift cards), divided by the total number of orders that contained at least one product other than a gift card over time. Order value includes taxes, shipping, and discounts before returns. |
| Conversion rate | Displays the percentage of online store sessions that lead to an order over time. This metric applies to your Online Store channel only. |
| Gross sales | Displays the value of all purchased items before adding fees or other adjustments, such as taxes, shipping, discounts, or returns over time. |
| Items returned | Displays the number of items returned over time. |
| Online store search conversion | Displays the percentage of online store searches that resulted in orders, out of the total number of online store searches made. This metric applies to your Online Store channel only and isn't available in the Shopify app. |
| Orders and returns by product | Displays the number of products that have been ordered or returned. |
| Orders | Displays the number of orders across all sales channels over time. |
| POS total sales by staff member | Displays the total sales in your physical retail locations, broken down by staff member. |
| Return rate | Displays the percentage of items returned to your store relative to ordered items over time. |
| Returning customer rate | Displays the percentage of your customers who have placed more than one order from your store over time. The rate is equal to returning customers divided by total customers. |
| Returns | Displays the monetary value of all returns over time, excluding refunded shipping charges or taxes paid. |
| Sessions | Displays the number of visitors and sessions over time. |
| Total sales breakdown | Displays your store's total sales amounts in a table format. The breakdown displays the values of gross sales, discounts, returns, shipping, taxes, and duties. |
| Total sales by POS location | Displays total sales, broken down by physical store location. Total sales is equal to net sales + additional fees + duties + shipping charges + taxes. |
| Total sales by sales channel | Displays total sales, broken down by geographic location and by sales channel. Total sales is equal to net sales + additional fees + duties + shipping charges + taxes. |
| Total sales | Displays your store's total sales over time. Total sales is equal to net sales + additional fees + duties + shipping charges + taxes. |
Learn more about other metrics available for your store.
Things to do next
The Things to do next displays actionable tasks to help grow your business, and are customized to your business.
Order tasks
Any open order tasks are displayed organized by task, with the number of each task that needs to be completed. Examples of order tasks include the following actions:
- Capture a payment.
- Fulfill an order.
- Process a return request.
- Review high-risk orders.
- Submit evidence for chargebacks.
Home cards
Cards are blocks of information that change regularly to adapt to your business. There are different types of cards that are displayed based on your store's recent activity and what you've been doing in Shopify. Home cards can contain the following types of information:
- Updates on new Shopify features that are relevant to your business.
- Advice on how to get the most out of Shopify.
- Actionable insights, which provide data-driven information about your store and a related recommended action based on that insight.
- Guides for recommended tasks you can take that can help you to achieve a high-level outcome for your business, such as higher sales or improved conversion.
Click the ⌄ icon to reveal or hide the content on the card.
Dismiss home cards
You can dismiss and provide feedback on any Home cards, except for order tasks. To dismiss or provide feedback on a card, do either of the following actions:
- Click … > Dismiss to hide a card until the information becomes relevant again.
- Click … > Give feedback to leave feedback about a card. This information helps to improve future Home cards.