Changes made before, during, and after an event

Sometimes there are changes made to your online store and other channels when you start and end events in Launchpad. The changes that occur depend upon the options that you choose when you create the event.

Shopify Plus

The Launchpad app is available to Shopify Plus merchants only.

Changes made before an event

Unless you choose to lock your online store before an event, nothing changes in your store before the event starts. If you lock your online store, then the store is inaccessible to your customers for the specified time before the sale. When the event starts, the lock is removed automatically.

Changes made when the event starts

When an event starts, the following features are enabled for the duration of the event:

  • The dashboard begins to track new purchases that are made across all supported sales channels.

  • If your event involves releasing new products, then your products are published (made visible) to the sales channels that you chose.

  • If your event involves adding inventory to select products, then the existing inventories for those products are increased. For example, you create an event to add 150 red shoes. Just before the event starts, there are 50 red shoes in inventory. When the event starts, the inventory is now 200 shoes.

  • If your event involves running a sale on products or collections, then those sale prices appear in your online store and other sales channels.

  • If you chose to lock your online store before the event, then when the sale starts the lock is removed and your store is available to your customers.

  • If you chose to use an event-specific theme for your online store, then this theme is used for the duration of the event.

  • If you enabled Captcha for the event, then Captcha challenges are enabled for the duration of the event. Your online store customers will be challenged at checkout to prove that they are humans.

Changes made when an event ends

When an event ends, the following changes are made:

  • The dashboard stops tracking event data.

  • Any products that were released (made visible) to a sales channels by the event stay published to those channels. For example, if you create an event that publishes shoes to the online store, then these shoes are still available in the online store at the end of the sale.

  • Inventory amounts are not adjusted when a sale ends. See Adding inventory.

  • Any sales or discounts that were applied to your products or collections for the event disappear from all sales channels. For example, if your event offered shoes at a 50% discount, then at the end of the sale, these shoes are offered at their regular prices.

  • If you changed the theme of your online store for the event, then this theme is replaced with your regular theme.

  • If you enabled Captcha challenges in your online store for the event, then Captcha is disabled at the end of the event.

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