Plan features

In this section you will find detailed descriptions about the features offered on each Shopify pricing plan. There is no one specific plan that will work for every business, but you can use this guide to help you decide what plan will work for you.

Note

If you have a retail store and need hardware (for example, a cash register, a barcode scanner, a receipt printer), then make sure you look at the retail package for Shopify POS.

Plan features

Each Shopify plan includes the following features and functionality:

Unlimited products

You are not restricted on the number of products you can sell in your Shopify store.

Unlimited bandwidth and online storage

You will not be charged based on how many online visitors go through your store or how many files or photos you upload.

Fraud analysis

When you use Shopify Payments, you automatically get a built-in fraud analysis feature. This feature flags orders that are potentially fraudulent and brings them to your attention. Resolving these issues quickly can help you avoid chargebacks and losses.

Manual order creation

You can create new orders and enter payment details and information right from your Shopify admin. For example, you can create an order that you took over the phone and then email your customer a receipt with the full order details.

Discount codes

Offering discount codes is a great way to build your customer base and to give your customers an incentive to shop in your store. With this feature you can send welcome codes to new customers, offer exclusive discounts to your social media following and your mailing lists, and partner with bloggers to help promote your store online.

Staff accounts

If you have several people using your Shopify admin, then you can create staff accounts and restrict access to sensitive information in your admin. Staff accounts also let you see updates and changes made by each staff member in your store's Timeline.

When you sign up for a Shopify plan, you will automatically have an account for yourself with a username and a password. Depending on the plan that you choose, you can create additional accounts for your staff members.

Shopify Lite Basic Shopify Shopify Advanced Shopify
Additional staff accounts 1 2 5 15

If you are using Shopify POS with the retail package, then you can create POS PINs for your staff. There is no limit to the number of POS PINs that you can create.

Customer support

If you have questions or need help setting something up, then you can contact Shopify's Support team by phone, email, or chat — the way you feel most comfortable with.

Shopify offers 24/7 email and live chat support on all Shopify plans. If you are on the Basic Shopify plan or higher, then you also receive 24/7 phone support.

Shopify Lite Basic Shopify Shopify Advanced Shopify
Support offered 24/7 email and live chat 24/7 phone, email, and live chat 24/7 phone, email, and live chat 24/7 phone, email, and live chat

Shopify Lite plan

The Shopify Lite plan is for anyone who wants to sell products without maintaining an online store. If you want to sell your products on social media or if you want to embed a Buy Button on your personal website or blog, then you can do so on this plan.

If you want to sell your products in person — at a farmers' market, a tradeshow, or a pop-up store — then you can do so on the Shopify Lite plan by using the Shopify POS app and a card reader.

The Shopify Lite plan comes with Shopify's standard features and the POS, Facebook, and Shopify Buy Button sales channels (not the online store).

Basic Shopify plan

The Basic Shopify plan offers all the tools you need to run your business.

Online store

If your store is on the Basic Shopify plan or higher, then you can create and customize an online storefront to showcase your products. You can manage all of your products, orders, and customer information right from your Shopify admin.

With a built-in theme editor, you can make basic changes to your storefront’s fonts, colors, and page layouts without having to work extensively with code. If you want to do more advanced edits to give your store a unique look and feel, there are a number of theme editing tutorials that you can follow on your own, or you can work with a Shopify Expert.

Your online store also comes with a built-in blogging engine, which you can use to publish articles, update your customers about events and promotions, and get comments and feedback from your customers.

SSL certificate

An SSL certificate is a security protocol that creates a safe connection between a server and a browser to keep your and your customers’ information secure.

In Shopify, you can activate SSL certificates to encrypt your online store's content and publish it securely using HTTPS instead of HTTP. This displays the SSL padlock icon beside your online store's URL in the address bar.

Shopify plan

The Shopify plan gives you greater insight into your sales trends with built-in professional reports. This kind of information can give you a better understanding of your customers' behavior when they look through your store and how they interact with your products.

If your sales are increasing, then you can also benefit from lower credit card rates and transaction fees offered on this plan.

Gift cards

Gift cards are a great way to expand your current customer base and attract new customers.

Unlike discount codes, customers can use gift cards on more than one visit to your store. With flexible price denominations, this feature lets you create beautiful, customized gift cards for your customers to purchase for their friends and family.

It has been reported that customers tend to spend more than the value of their gift cards, which can help you increase sales and attract more returning customers.

Professional reports

Professional reports provide you with valuable sales information right in your Shopify admin.

You can use Shopify’s professional reports to look at sales of specific items and organize your storefront based on customer buying trends. You can also track product sales based on the time of year as well as plan and prepare for marketing campaigns.

You can even run reports to see how much sales tax is collected to make your tax filing process more efficient.

Abandoned cart recovery

Abandoned checkout recovery (ACR) sends automatic emails to customers who leave your store without completing the checkout process.

There are a number of reasons why customers abandon their orders: they might be confused or unsure about something at checkout, their credit card might be declined, or they might decide to look for a product somewhere else.

With ACR, you can customize the email sent to customers who leave your store. You can even include discount codes to target customers who have left, which can encourage them to come back. If you have a store with a high volume of traffic, it is worth investing in ACR to reduce the number of lost orders.

Advanced Shopify plan

The Advanced Shopify plan offers the lowest credit card rates and transaction fees. It is great for merchants who want to accommodate the growth of their business and use analytics to look for opportunities to move it forward.

Advanced report builder

In addition to Shopify’s professional reports, you can use the advanced report builder to get custom reports for your store.

The advanced features let you track sales by referral sources such as AdWords. For example, if you are paying for Google AdWords or another referral service, then you can use the advanced report builder to run reports that track the sales of your products based on the referral service. This can help you evaluate your marketing strategy and build on it in the future.

Real-time carrier shipping

Real-time carrier shipping lets you integrate with a third-party shipping service to provide your customers with up to date shipping rates at the time that they place an order in your store. Your customers can also choose from various shipping options: standard, express, one-day.

You can build more trust with your customers by providing them with accurate shipping rates as soon as they place an order without having to worry about overcharging them or having to cover for losses that result from giving estimated or rounded shipping rates.

If you are a merchant in the US, then you can combine this feature with Shopify Shipping to get discounted rates with USPS.

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