Shopify Payments on Facebook and Instagram by Meta

Checkout on Facebook and Instagram uses Shopify Payments. You can manage orders, taxes, and payouts in your Shopify admin.

Orders that are placed through Facebook and Instagram by Meta are subject to the Facebook Purchase Protection program.

To use Checkout on Facebook and Instagram, you need to use Shopify Payments or Shop Pay for third-party gateways. Meta might require you to activate PayPal as well.

Payments from orders placed using Checkout on Facebook and Instagram are managed in your Shopify admin.

Shopify Payments

Checkout on Facebook and Instagram is powered by Shopify Payments. Using Shopify Payments lets you keep all of your payment processes in one place. Shopify Payments eliminates the hassle of setting up a third-party payment provider or merchant account and having to enter the credentials into Shopify.

If your store has Shopify Payments activated, then you receive payments through Shopify Payouts when a customer pays using Checkout on Facebook and Instagram.

Note

As of July 1, 2023, Meta has removed the 5% selling fee per shipment, but payment processing fees will still apply and be charged by Shopify directly. If you have Shopify Payments activated, then you will have the same payment processing fees as your online store by Shopify.

For more information about Shopify Payments, refer to Shopify Payments.

Shop Pay for third-party gateways

If you don't have Shopify Payments activated and your store meets eligibility requirements, then you can activate Shop Pay for third-party gateways.

Shop Pay for third-party gateways activates Shop Pay as an accelerated checkout for your online store, Facebook, and Instagram.

When you use Shop Pay for third-party gateways, you receive payments through Shopify Payments payouts after a customer pays using Checkout on Facebook and Instagram.

Note

As of July 1, 2023, Meta no longer charges a 5% selling fee per shipment, but payment processing fees still apply and be charged by Shopify directly. If you have Shop Pay for third-party gateways activated, then this doesn't impact the fees for your store’s existing payment processor.

Order processing

Note

If you use an app that interacts with your orders, then you might experience issues processing orders placed using Checkout on Facebook and Instagram. Your app might need to be updated to use this feature. Learn more about processing orders from Checkout on Facebook and Instagram.

When an order is placed on Facebook and Instagram, a hold is placed on the order and an on hold status displays next to the order in your Shopify admin. This hold allows for Facebook's payment authorization, and fraud analysis, and you can't fulfill the order until the hold is removed. The hold is typically removed within 5 minutes, but might be in place for up to 24 hours.

Adding tracking information is a requirement of using Facebook and Instagram by Meta. You can add tracking information to an order when you mark it as fulfilled. After you enter the tracking information and click Fulfill items, Facebook then reviews the purchase before capturing the payment.

After the payment is captured, the order status changes to Fulfilled.

Note

You can't edit orders placed through Facebook and Instagram by Meta.

Discounts

Most discounts that are created in your Shopify admin and are made available to the Facebook sales channel automatically sync to Facebook. The following discounts don't sync with Facebook:

• Free Shipping discounts
• Discounts that have user targeting criteria.

When the discounts in your Shopify admin sync to Facebook, any promotions created in your Facebook Commerce Manager are archived. You can visit the Offers tab in the Commerce Manager to display historical data about your promotions, and access promotion performance insights to help make merchandising decisions about discounts.

Note

You must be using Checkout on Facebook and Instagram to sync your discounts to Facebook.

Products

Checkout on Facebook and Instagram doesn't support taxes being included in product prices. If you include taxes in product prices, then you need to uncheck this option in your Tax settings.

Products also need to be approved by Facebook, and can't be restricted products as outlined in Facebook's Commerce Policies.

Shopify Plus

Avalara functions only in the Shopify checkout, and will not work with apps that replace the checkout. This includes Facebook and Instagram by Meta app.

Shipping

All of your shipping profiles and settings are synced to Facebook from your Shopify admin. Make sure that your shipping settings are up to date and accurate in your Shopify admin.

When the shipping settings in your Shopify admin sync to Facebook, any shipping profiles that you have created in your Facebook Commerce Manager are archived.

Payouts

You manage all of your payment information in your Shopify admin. Payouts for orders placed using Checkout on Facebook and Instagram are paid out through Shopify, and can be accessed in the Shopify admin.

For more information on payouts and pay periods, refer to Getting paid with Shopify Payments.

PayPal

Activating PayPal in Facebook and Instagram by Meta lets you accept payments for orders placed using Checkout on Facebook and Instagram. PayPal allows payment through credit cards, bank accounts, buyer credit, or PayPal account balances.

Note

You might be required to activate PayPal when activating Checkout on Facebook and Instagram. This requirement is determined by Meta.

If your store has PayPal activated, and a customer pays using PayPal to checkout on Facebook and Instagram, then you receive those payments through PayPal.

If you're new to using PayPal, then your payments might be put on hold temporarily. Learn more at the PayPal Help Centre.

Learn more about PayPal.