Issuing free gift cards

You can issue a free gift card with a set value to an existing customer as an incentive, promotion, or reward.

Issue a gift card

When you issue a gift card, you generate a gift card code, and email it to a customer without receiving any payment in return. You decide how much the gift card is worth, and the customer who receives it can use its value toward other products in your store.


  1. From your Shopify admin, go to Products > Gift Cards.

  2. Click Issue gift card.

  3. In the Issue gift card dialog, select the initial value of the card, or click Other to enter a custom amount.

  4. Enter the customer's name or email address in the search box, and then select the customer from the drop-down list. The customer must have an email address.

  5. If you want to set an expiry date for the gift card, then click Never, and uncheck Never expires to select a date. The gift card expires at midnight on the day following the expiry date in the store's timezone. Make sure that you follow the laws for your country about gift cards.

  6. Optional: Enter a Note for your reference. The note is visible when viewing the gift card in your Shopify admin, but is not visible to the customer.

  7. Click Issue gift card to generate the gift card code. This is the only time you will be able to view the entire gift card code.

  8. Click Done.

View issued gift card information

You can view the details for your issued gift cards in Shopify.


  1. From your Shopify admin, go to Products > Gift Cards.

  2. Click the code for the issued gift card. You'll be able to see only the last four characters of the code.

  3. On the issued gift card's page, you can view its details:

    • the balance on the gift card
    • the date it was created
    • the expiration date
    • notes you added to the gift card
    • its history

Ready to start selling with Shopify?

Try it free