Using Shopify Email for email marketing

Email marketing can help to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

You can use Shopify Email to create email marketing campaigns and send them from Shopify. You can design your emails to match your brand, and link directly to products to share them with your customers.

All merchants with Basic, Shopify, Advanced Shopify, and Shopify Plus plans can use Shopify Email. Pricing is calculated based on how many emails you send. As an example, 1 promotional email to 800 subscribers would count as 800 emails. The following pricing applies based on the number of emails you send in a month:

• Free up to 10,000 emails
• $1 USD per 1,000 emails above 10,000 emails
• $0.65 USD per 1,000 emails above 300,000 emails
• $0.55 USD per 1,000 emails above 750,000 emails

For more information, refer to Shopify Email cost.

Note

Automations are counted toward your 10,000 free emails per calendar month. However, abandoned checkout automations aren't counted and are always free.

You can find Shopify Email in the Marketing section of your Shopify admin. Click Create campaign > Shopify Email.

Install Shopify Email

1. Go to the Shopify Email app page.
2. Click Add app. If you aren't logged into your Shopify account, then you are prompted to log in.
3. Click Install app.

Learn more about how to grow your business with email marketing on the Shopify blog.

In this section

• Set up Shopify Email

• Create an email marketing campaign using Shopify Email

• Email subscriber list management

• Best practices for Shopify Email

• Email campaign delivery

• Email tracking and analytics

• Data privacy and legal compliance for email marketing campaigns

• Shopify email pricing

• Frequently asked questions about Shopify Email