Using Kit with Facebook

Kit can help you run Facebook ads. When you run an ad on Facebook with Kit, Facebook bills the payment method associated with your Facebook ad account. You don't pay Kit for running Facebook ads.

Facebook ads guidelines

Before you run ads on Facebook, it's important to consider Facebook's ad guidelines and best practices. All ads need to adhere to Facebook’s advertising policies.

Facebook provides guidelines for the following:


To work best, your images need to follow Facebook's guidelines for size and text content.


The images you use for Facebook ads need to be 1200 x 628 px.


To make sure your ad reaches the most people, images shouldn't include text. See Facebook's guide for using text in ad images for more information on how text in images can reduce your ad's reach.

You can use Facebook's text overlay tool to see whether your image contains too much text.

Ad length

The duration of Facebook ads depends on the budget you select for each ad. Ads with a budget of $30 or less run for 2 days. All other ads run for 7 days.

Audience requirements

Kit builds audiences for your Facebook ads from people aged 18 and up. Since these audiences include people under age 21, Kit can't market products restricted to people age 21 and over. If you sell these types of products in your store, then Kit won't be able to run ads for those products.

Facebook advertising policies

All ads for Facebook that you create with Kit need to follow the Facebook Advertising Policies, and Facebook is responsible for approving or rejecting ads. If an ad doesn't meet their standards, then the ad is rejected and you won't be billed. Kit doesn't play any role in approving Facebook ads.

For a complete list of the Facebook ad policies, see Facebook Advertising Policies.

Setting up a Facebook ad account

To create and run ads on Facebook, you need to create a Facebook ad account that Kit can use.

Adding a payment method on Facebook

Before you can use Kit to run Facebook ads, you need to set up a payment method on Facebook. Learn more about Facebook Payment Methods from the Facebook Business Advertiser Help.

Setting a spending limit

You can set a spending limit from your Facebook ad account. Facebook's spending limit is a way to make sure you don't overspend on your ads. If you spend enough on ads to reach your spending limit, then all your ads stop running, including those that are performing well.

To avoid this from happening, you can set a spend limit of $0 so that you don't have to worry about your campaigns stopping without you being aware.

To learn more about setting your spend limit for Facebook ads, see the following video: Facebook Spend Cap.

Run a Facebook ad with Kit


  1. Say hi kit to start a new conversation with Kit.

  2. Choose 1 to market your products with Kit, then choose 1 again to market products on Facebook.

  3. Kit asks which products you want to promote. Select which type of marketing you want to do by choosing a number.

    • Priority products are a custom set of products that you specify as important in the Kit dashboard.
    • New products are those that have been added to your store recently.
    • Recent best sellers are products that have been doing particularly well lately.
    • Slowest moving inventory are your products that have seen less-then-average sales.
    • When you showcase your store, Kit chooses a selection of products to promote.
  4. Select a budget for the ad. Ads with a bigger budget run for more time.

  5. Kit sends you a link to preview the ad, and the ad is automatically published. You can edit an ad that's already running from your Facebook ads account.

Facebook dynamic product ads

Facebook's dynamic product ads promote relevant products to customers who have visited your online store. Facebook tracks visitor behavior on your online store using the Facebook pixel, and then builds an audience of visitors who were active on your store in the last 30 days. Dynamic product ads are shown as personalized Facebook carousel ads for each visitor, and include the products they viewed or added to their cart.

Budgets for dynamic product ads are typically lower than budgets for standard ads, because the audiences for dynamic product ads are smaller and more targeted. The ads start running after the audience size includes at least 20 visitors, so it might take a few days before they appear.


To start using dynamic product ads, you need to:

To complete these steps and start using dynamic product ads, visit your Kit dashboard.

Use Kit to run dynamic ads

When you've met the requirements for running dynamic product ads, Kit shares a feed of your store's products with Facebook, and creates a dynamic audience for your ads from customers who have recently visited your online store.

Kit suggests when it's a good time to start a dynamic product ad campaign. For best results, you should have a dynamic product ad campaign running alongside standard Facebook ads. Your standard Facebook ads bring new customers to your store and increase the audience for your dynamic ad campaign.

After you're set up to run Facebook dynamic ads, Kit suggests that you run a campaign for two weeks to target your past visitors. After you agree to the budget, Kit creates the audience and the ad template for you.


  1. Log in to Kit and go to the Skills page.

  2. Click Retarget visitors and increase conversions.

  3. Click Connect.

  4. On the Teach Kit the Facebook Dynamic Product Ads Skill page, click Create Business Manager Account.

  5. Copy your account number.

  6. Click Take me to Business Manager.

  7. Click Add New Ad Accounts, andthen click Add an Ad Account.

  8. Paste your account number into the Ad account ID field.

  9. Click Claim Ad Account, and then accept the terms.

  10. Click You're ready to go.

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