Managing your brand assets

You can add your brand assets to the Brand settings page and use them across sales channels, themes, and apps that have integrated with the Brand API.

Brand integration

The sales channel, app, or theme determines how brand assets are used. On the Brand page, there's a list of all the sales channels and apps in your store that are integrated with Brand. Brand assets are used as a default setting, meaning once you have brand assets added, they are automatically synced with any feature that uses the Brand API.

Note

Brand assets might not be compatible with some custom themes, or with vintage themes. If your theme is incompatible, then you can hire a Shopify Partner to make your custom theme compatible with the brand assets.

Shopify's Online Store 2.0 themes should automatically pull your brand assets into your theme settings. If the brand assets are not populating your theme automatically, then you might have to manually pull the assets into your theme.

To manually connect your brand assets into your theme, open the theme editor. Click the block or section that uses brand assets, such as your store's header. In the Logo image block, click the Connect dynamic source button.

Select the brand asset you want to use in your header, and then click Connect.

Brand assets

You can create your brand assets for free. Learn more about free tools to run your business.

Logos

Add logo images for your brand. The default logo is used for most common logo applications. A square logo is required for social media channels and profile pictures, and might be cropped to a circle.

Logo requirements

Before selecting or uploading your logo images, make sure your files meet the following requirements:

Logo asset requirements

Brand asset	Description	Requirements
Default logo	A logo that is used for most common logo applications. A good logo is synonymous with your store name and crafted from your brand's primary colors.	PNG or JPEG format Minimum 512 pixels wide
Square logo	A square logo is required for social media channels and profile pictures. This logo might be cropped to a circle if the platform uses circular images instead of square images.	PNG or JPEG format Minimum size of 512x512px recommended

Add your logo files

1. From your Shopify admin, click Settings > Brand.
2. In the Logos section, add or select your brand logos from your images. You can Search files for a specific file name, Sort the existing images, or change the display from a List view to a Grid view with the drop-down menu. You can also Add images from your computer, or drag and drop images from another window.
3. Repeat step 2 to select or add a square logo.
4. Click Save.

Note

If the logo image selected or uploaded doesn't meet the minimum file format or resolution requirements, then an error message appears. Select or upload a different logo to continue.

You can change or remove your logo image files at any time by clicking the appropriate button. You can only have one file per logo type.

Colors

Your brand can have specific primary, secondary, and contrasting colors used on your online store or social media.

Steps:

1. From your Shopify admin, click Settings > Brand.
2. Under the Colors heading, click the + sign to add a primary color.
3. You can select a primary color with the color picker, or enter a valid HEX color code in the text box.
4. Optional: Add a secondary primary color in the same manner you selected the first color.
5. Choose a contrasting color in the same manner you selected your previous colors.
6. Repeat the above steps to select secondary colors and a contrasting secondary color.
7. Click Save.

Cover image

A cover image is a key image that shows off your brand in profile pages and apps.

Cover image requirements

Before selecting or uploading a cover image, make sure your file meets the following requirements:

• File format: PNG or JPEG
• File dimensions: Recommended minimum size is 1920x1080px

Steps:

1. From your Shopify admin, click Settings > Brand.
2. Under the Cover image heading, click the + sign.
3. Select an image to use as a cover image. You can also Search files for a specific file name, Sort the existing images, or change the display from a List view to a Grid view with the drop-down menu. You can also Add images from your computer, or drag and drop images from another window.
4. Click Done.
5. Click Save.

Slogan

A slogan is a catchy statement or tagline for your brand. Your slogan can be up to 80 characters long. Click the + to add your brand slogan, and then click Save.

Description

Add a short description for your brand. This description is often used in bios or listings from your store, and shouldn't exceed 150 characters in length. Click the + to add a short description for your brand, and then click Save.

Social links

If you're on the Shopify Starter plan, then you can add social links to your Brand content. Links to social media accounts added in the Brand section of your Shopify admin appear in your product links.

Note

This information is for users on the Shopify Starter plan only. If you have any other Shopify plan (such as Lite, Basic, Advanced, or Plus), then you can add your social media links from your Theme settings.

1. From your Shopify admin, click Settings > Brand.
2. Scroll down to the Social links section.
3. Use the drop-down menu to select a social media platform.
4. Enter the link to your account in the fields provided. Use the full URL, for example, https://instagram.com/shopify, or https://twitter.com/shopify.
5. Click Save.