Shopify Audiences is a tool that helps you to find new customers by generating an audience list for advertising platforms. Shopify Audiences generates lists of buyers located in the United States and Canada who are likely to purchase from your store. Audiences are automatically exported to your digital advertising account, where you can use them to launch ad campaigns that target that audience.
Audiences that are exported from Shopify are transmitted securely, and exported audiences can't be downloaded from the digital ad platform. The raw data that's transmitted is used to match the advertising platforms' records, and then deleted.
Shopify Audiences is currently available to be used with Facebook, Google, and Pinterest.