Shopify Audiences is a tool that helps you to find new customers by generating an audience list for digital advertising platforms, such as Facebook Ads or Instagram Ads. Shopify Audiences enables you to generate a list of buyers located in the United States and Canada who are likely to purchase the type of product that you want to sell more of. You can export the audience list to your Facebook Ads account, and then launch ad campaigns that target that audience.
Audiences that are exported from Shopify to Facebook are transmitted securely, and exported audiences can't be downloaded from Facebook. The raw data that's transmitted to Facebook is used to match their records, and then deleted by Facebook.