Collecting customer email addresses during checkout

During the checkout process, customers have the option of receiving email updates from your store. Customers who choose to receive emails will be added to the Accepts Marketing group, and you can email them with store updates, newsletters, and discounts.

Get customers to accept marketing

By selecting Subscribe to our newsletter during checkout, your customer agrees to receive promotional emails from your store.

Note

Due to legal and privacy reasons, Shopify cannot add customers who do not want to receive email updates to the Accepts Marketing group. Only contact the people in the Accepts Marketing list with marketing materials.

To customize this feature:

  1. From your Shopify admin, click Settings, then click Checkout.

  2. In the Order processing section, select an option under Collecting consent to send promotional emails to customers from your store:

    Customer emails 2

    • Customer agrees to receive promotional emails by default

      Customers emails are collected and customers will automatically receive updates from your shop.

    • Customer does not agree to receive promotional emails by default

      Customers emails are not collected and customers will not automatically receive updates from your shop.

    • Disable and hide this field

      Customer emails are not collected and customers cannot agree to receive updates from your store.

  3. Click Save.

You can retrieve customer email addresses from those who accepted marketing from the Customers page of your Shopify admin. Click Accepts Marketing to show only the customers who have agreed to receive promotional emails:

Customer emails 3

Email marketing campaigns

While you can't bulk email customers through your Shopify admin, you can use a Shopify app to send bulk emails. These apps usually work by syncing your Shopify customer data with a third-party email marketing service.

You can search the Shopify App store for apps related to email marketing.

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