A domain, or domain name, is the address (or URL) that people will use to visit your website on the internet. It appears in the address bar of your web browser (for example, Chrome, Firefox, Internet Explorer, or Safari).
Before you get started
It's important that you're familiar with these terms before you get started:
A domain name is the address that people use to visit your website on the internet. It appears in the address bar of your web browser and is linked to a specific IP address.
Other terms: domain
A domain provider is a company that will register your domain name for you. Typically, you purchase a domain on a subscription basis and you pay a regular fee to your domain provider to keep using your domain name.
Other terms: domain registrar, domain host
In Shopify, a primary domain is the domain name that customers see in the address bar while they browse your online store. You can use your root domain or a subdomain as your primary domain, but you can have only one primary domain.
A root domain is the domain name that you purchase from your domain provider. It does not contain a prefix, such as
www., but has a top-level domain (TLD) extension like
.net. An example of a root domain is
Other terms: base domain, top-level domain and second-level domain
A subdomain is a subset of your root domain that you see as a prefix to your root domain. For example, in the URL
shopify.com is the root domain and
help. is the subdomain. You can use subdomains to organize your website and make it easier for visitors to find the information that they're looking for.
A subdirectory is a section of your main website. It is defined by a
/ at the end of the domain name, for example,
/pricing is the subdirectory. A subdirectory is different from a subdomain because it is used mainly for organizing your website while a subdomain can take you to an entirely different website. An example of a subdirectory in your online store is