Managing customer segments

After you create your customer segments, you can use the editor to edit, rename, or delete a customer segment. You can also use Shopify Email to send an email to a specific customer segment.

Manage customer segments

Manage your customer segments by going to the segments index page.

From customer size, the percentage of customers in this segment is displayed compared to all customers so you can understand the size of this segment. Each time a new customer meets the criteria for the segment, they will automatically be added to the segment. The count on the segments index is updated when you view the segment by going to the segment details page or when an app, such as Shopify Email, uses the segment. To view when the count was last updated on the segments index, hover over the count.

The author column displays who created the segment. A segment can be created by Shopify, merchants, or apps.

Steps:

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. Do one of the following:

   • Click the segment in the list to access the segment details page.
   • Click search to search segments by name. You can search segments by name and sort segments by segment last activity.
   • Click the last activity column header to change segment sorting. Last activity displays when this segment was created or when it was last edited.

Edit a customer segment

Desktop

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. From the segments index, click an existing customer segment.

4. In the editor, make the appropriate changes.

5. To test your segment, click Apply. The customers who match the criteria are listed below the editor. The number of customers who match the criteria is displayed above the editor.

6. Review the list of customers to verify that your customer segment works as expected, and then make any necessary changes.

7. Click Save segment.

8. Click Save changes, and then click Save.

Rename a customer segment

Before you attempt to rename a customer segment, verify that no other customer segments are being edited. In the segments index, Draft is displayed next to customer segments when they're being edited.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. From the segments index, select the customer segment that you want to rename.

4. Click More actions.

5. Click Rename.

6. Enter a new name for the customer segment.

7. Click Save.

Sending an email marketing campaign to a customer segment

The Shopify Email app is used to send an email marketing campaign to customers in a selected segment. If you don't have the Shopify Email app installed, then you're prompted to install it the first time that you attempt to send an email campaign.

Note

Only customers who have subscribed to your emails receive your messages. Shopify Email checks whether your email subscribers have a valid email address. In this case, there might be more customers in your segment than who actually receive your marketing campaign through Shopify Email.

If you want to create a record of which customers you included in your email campaign, then you can export a customer CSV file that only contains the profiles of the customers in the segment that you selected.

Before you begin

If you haven't used the Shopify Email app before, then verify that your store meets the requirements for using the app.

Send an email marketing campaign to a customer segment

Desktop

Desktop

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. From the segments page, click a customer segment.

4. Click Use segment.

5. Click Email.

6. Install the Shopify Email app, if necessary.

7. Create an email campaign.

iPhone

1. From the Shopify app, tap the … button, and then tap Customers.
2. Tap Segments.
3. From the segments page, tap a customer segment.
4. Tap … > Use Segment.
5. Tap Email.
6. Install the Shopify Email app, if necessary.
7. Create an email campaign.

Android

1. From the Shopify app, tap the ☰ button, and then tap Customers.
2. Tap Segments.
3. From the segments page, tap a customer segment.
4. Tap ⋮ > Use Segment.
5. Tap Email.
6. Install the Shopify Email app, if necessary.
7. Create an email campaign.

Create a discount code for a customer segment

You can create a discount code for a customer segment.

Desktop

1. From your Shopify admin, go to Customers.
2. Click Segments.
3. From the segments index, click a customer segment.
4. Click Use segment.
5. Click Discount.
6. Select your discount type, and then create it:
   • Amount off products
   • Amount off orders
   • Buy X get Y
   • Free shipping

Export a customer segment to a CSV file

You can export a customer segment to a customer CSV file. Before you start, review the considerations for customer CSV files.

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. From the segments index, click a customer segment.

4. Click More actions.

5. Click Export to expand the export options.

6. Do either of the following:

   • To use a spreadsheet program to view and edit your customer CSV file, select CSV for Excel, Numbers, and other spreadsheet programs.
   • To use a plain-text editor to view and edit your customer CSV file, select Plain CSV file.

7. Click Export customers.

Delete a customer segment

Steps:

Desktop

1. From your Shopify admin, go to Customers.

2. Click Segments.

3. From the segments index, select the customer segment that you want to delete.

4. Click More actions.

5. Click Delete.

6. To confirm that you want to delete that customer segment, click Delete segment.