You can use the Facebook sales channel to sync your products to a catalog on Facebook, and create marketing activities on Facebook directly from Shopify.
After you set up Shopify's Facebook sales channel, you can create the following marketing activities in Shopify:
- Facebook audience building ads can increase the traffic to your online store.
- Facebook dynamic retargeting ads can help your customers discover new products from your store.
- Facebook Page posts can make your existing Facebook audience aware of store promotions or new products.
For more information on marketing on Facebook, including Facebook ads, refer to Marketing on Facebook.