Facebook and Instagram by Meta
You can use Facebook and Instagram by Meta to sync your products to a catalog on Facebook and Instagram, so that you can sell on Facebook Shop and Instagram Shopping.
For more information on marketing on Facebook, including Facebook ads, refer to Marketing on Facebook.
Checkout on Instagram and Facebook
Checkout on Facebook and Instagram is currently available only to stores in the United States.
When you set up Facebook and Instagram by Meta, you also activate Checkout on Facebook and Instagram. Checkout on Facebook and Instagram lets shoppers make purchases directly on Facebook and Instagram.
Checkout on Facebook and Instagram is a Meta product. The requirements for using Checkout on Facebook and Instagram are determined by Meta.
Checkout on Facebook and Instagram is powered by Shopify Payments. Learn more about Shopify Payments.
Instagram Shopping
You can sell your products on Instagram by using the Instagram Shopping feature in Facebook and Instagram by Meta. Instagram Shopping creates a shop on your Instagram profile and lets you tag your products in posts and stories. Customers can select View Shop on your Instagram profile to view all of your products in Instagram and make a purchase directly on your Instagram page.
In the following countries and regions, customers can also click posts to view a tagged product, and then select View on Website to make a purchase on your online store:
- Canada
- UK
- France
- Germany
- Spain
- Italy
- Netherlands
- Sweden
- Denmark
- Norway
- Switzerland
- Ukraine
- Brazil
- Mexico
- Australia
- India
- Japan
- South Korea
- Thailand
- Taiwan
- Indonesia
After a customer clicks a product listed on Instagram to view it and make a purchase, the order is listed as referred by Instagram.
To use the Instagram Shopping feature, you need to be located in a country or region that is supported by Instagram and your products need to meet the product requirements for selling on Facebook and Instagram by Meta.
Facebook Shop
You can display your Shopify products on your Facebook Page by using the Facebook Shop feature in Facebook and Instagram by Meta.
When you set up the Facebook Shop feature, Facebook creates a Shop section on your Facebook Page. Your Shopify products are displayed in the Shop section so that customers can shop on your Facebook page. If you make changes to a product in Shopify, then the changes are also updated in your Facebook Shop.
Other resources
- Resources for Your Shopify Integration from Meta Business Help Center
- How to Connect Shopify with Facebook from Meta Business Help Center