Syncing products to Facebook for Checkout on Instagram

The product catalog on the Facebook channel manages all products available to Instagram, Facebook, and Facebook Marketing. If you make a product available to the Facebook channel, then it can be used in any of these features. However, when using Checkout on Instagram, there are additional requirements in order to tag your products and have customers check out on Instagram.

Facebook reviews all products that you make available to the Facebook channel. Products must be approved before they can be listed on Facebook. If you edit the product details of any product approved by Facebook, then the product must be reviewed and approved by Facebook again.

Product requirements

To publish your Shopify products in a Facebook catalog and tag them on Instagram, products need to include the following information:

  • product description
  • product image
  • Google Product Categories
  • product condition

Products also need to be approved by Facebook, and can't be restricted products as outlined in Facebook's Commerce Policies.

Resolve product publishing errors

When you sync products after you set up Checkout on Instagram, you might have product publishing errors. If your products are missing information that Facebook needs, then you see a warning in the Products section on the Overview page of the Facebook channel. When a product has errors associated with it, you need to resolve those errors before you can try to sync the product again with the Facebook channel.


  1. From your store's Shopify admin, go to Sales channels > Facebook.

  2. In the Products section, click View products to open the bulk product editor. Learn how to use the bulk product editor.

  3. Review any publishing errors for products, and make the required changes to product information.

  4. Click Save.

Manage your product catalog

You can add your product catalog from the Shopping page in your Instagram business profile.


  1. Using Instagram, open your business profile options and then go to the Settings section.
  2. Tap Shopping, and then confirm your Facebook account.

    If you don't see the Shopping section, tap Edit Profile and confirm you are connected to your Facebook business page.

  3. Select the product catalog.

  4. Tap Done.

Common product publishing errors

Use this reference to help resolve product errors that prevent products from syncing to Facebook.

Common product publishing errors and their solutions
Error Solution
Add a product image Click the placeholder image to upload or select an image for your product.
Select a product category Enter a Google product category that matches the product. Some categories also require additional information, such as age.
Fix product variant errors Add information for each product variant, such as the variant’s size and color.

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