Publishing products on the Facebook channel

Note

Starting May 28, 2022 the Facebook Sales Channel is managed by Meta. Your existing activities are not affected, and can be accessed in your Facebook Ads Manager. Learn more about migrating to the new Facebook Sales Channel.

After you set up the Facebook channel your Shopify products will start syncing to Facebook. You can select the products that you want to make available to the channel on the Product page, or by using the bulk editor in the Facebook channel.

When you make a product available to the Facebook channel, it's be available to all of the features that you have set up in the Facebook channel. Because all of the Facebook channel's features share the same product catalog, it's not possible to make a product available to only one feature of the Facebook channel if you have multiple features set up. For example, if you have both Facebook Shop and Instagram Shopping set up in the Facebook channel, and you make a product available to the Facebook channel, then the product is available on both Facebook Shop and Instagram Shopping.

Collections in Shopify don't sync to Facebook. You can create collections for Facebook using your available products in your Facebook Commerce Manager.

Product requirements

If you want a product to be available on Facebook, then the product must meet a few requirements:

• it needs to be available to Facebook
• it needs to require shipping, so it can't be a digital product
• it needs to have a return policy
• the product title needs to meet Meta's Product Title Specifications for Catalogs
• the product description needs to meet Meta's Product Description Specifications for Catalogs
• the product image needs to meet Meta's Product Image Specifications for Catalogs
• it needs to be eligible according to Meta's Commerce Policy and can't be in violation of the Facebook Community Standards
• it can't be free.

Make your products available to the Facebook channel

To view the products that are available to the Facebook channel, in your Shopify admin click Facebook > Overview > View products.

Steps:

1. If you don't have any products in your store, then click Add product to add products to your store. If you have products in your store but they aren't available to Facebook Shop, then click Make products available to go to the Products page in your Shopify admin.

2. Click the name of the product that you want to to make available to the Facebook channel.

3. In the Product availability section of the product details page, click Manage.

4. In the Manage sales channels availability dialog, check Facebook, and then click Done.

5. Click Save.

Note

Facebook formats product images to fit into a square. If your product images are portrait or landscape, then they are cropped on Facebook. You can crop your images into squares if you want to be sure that they display on Facebook properly.

Facebook product status

The Product status section of the Overview page shows the status of products available on the Facebook channel, and indicates if there are any errors. For a list of errors, click View products. Use the information listed in the Issues column to fix any problems with a product.

Hide products from the Facebook channel

1. From your Shopify admin, go to Products > Collections.

2. Click the name of the product that you want to hide from Facebook.

3. On the Product availability section of the product details page, click Manage.

4. In the Manage sales channels availability dialog, uncheck Facebook, and then click Done.

5. Click Save.

Change product details

Changes to product details in Shopify are automatically synced to Facebook. You can change how a product's image, title, or price is displayed on Facebook by editing the product in Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

View the products shared with Facebook

For a list of the products available to Facebook, as well as any product errors, go to the Product status section of the Facebook channel in your Shopify admin.

Desktop

1. From your Shopify admin, go to Facebook.
2. If there are errors in the Product status section, then click the product for information on the error.
3. Optional: Click View all products to display all the products that are available in the Facebook channel to edit their availability, Google Product Category, and condition.

iPhone

1. From the Shopify app, tap Store.
2. In the Sales channel section, tap Facebook.
3. A summary of the products that you have available in your Facebook channel is displayed in the Product status section.

Android

1. From the Shopify app, tap Store.
2. In the Sales channel section, tap Facebook.
3. A summary of the products that you have available in your Facebook channel is in the Product status section.