Publishing products on the Facebook channel

After you set up the Facebook channel your Shopify products will start syncing to Facebook. You can select the products that you want to make available to the channel on the Product page, or by using the bulk editor in the Facebook channel.

When you make a product available to the Facebook channel, it's available to all of the features that you have set up in the Facebook channel. Because all of the Facebook channel's features share the same product catalog, it's not possible to make a product available to only one feature of the Facebook channel if you have multiple features set up. For example, if you have both Facebook Shop and Instagram Shopping set up in the Facebook channel, and you make a product available to the Facebook channel, then the product is available on both Facebook Shop and Instagram Shopping.

Collections in Shopify don't sync to Facebook. You can create collections for Facebook using your available products in your Facebook Commerce Manager.

Product requirements

If you want a product to be available on Facebook, then the product must meet a few requirements:

Make your products available to the Facebook channel

To view the products that are available to the Facebook channel, in your Shopify admin click Facebook > Overview > View products.

If you don't have any products in your store, then click Add product to add products to your store.

Step 1: Check product availability on the Facebook sales channel

  1. Check that your products are published to the Facebook sales channel on the Products page.

  2. Click More filters.

  3. In the Availability section, select Unavailable on Facebook.

  4. Click Done.

Step 2: Make your products available on the Facebook sales channel

  1. If you want to make your products available on Facebook, then do one of the following:

    • Select all of the products that appear after you apply the Unavailable on Facebook filter.
    • Individually select what products you want to make available.
  2. Click More actions > Add available channel(s)....

  3. In the new dialog window, select Facebook.

  4. Click Make products available.

Facebook product status

The Product status section of the Overview page shows the status of products available on the Facebook channel, and indicates if there are any errors. For a list of errors, click View products. Use the information listed in the Issues column to fix any problems with a product.

Hide products from the Facebook channel

  1. From your Shopify admin, go to Products > Collections.

  2. Click the name of the product that you want to hide from Facebook.

  3. On the Product availability section of the product details page, click Manage.

  4. In the Manage sales channels availability dialog, uncheck Facebook, and then click Done.

  5. Click Save.

Change product details

Changes to product details in Shopify are automatically synced to Facebook. You can change how a product's image, title, or price is displayed on Facebook by editing the product in Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

View the products shared with Facebook

For a list of the products available to Facebook, as well as any product errors, go to the Product status section of the Facebook channel in your Shopify admin.

Ready to start selling with Shopify?

Try it free