Getting discovered by retailers on the Shopify Collective sales channel
You can showcase your best-selling products and your business information to retailers on your own brand details page by using the Discovery feature. Eligible retailers that use Shopify Collective and that have sales over $50,000 USD can search for products to sell and invite suppliers to connect with them.
You need to meet specific requirements to use Discovery in the Shopify Collective sales channel. The feature is automatically activated for all eligible suppliers.
Another way of getting discovered by retailers is to create a Shopify Collective referral page, and then add it to your storefront. The referral page advises retailers that are interested in selling your products to install Shopify Collective, so that they can then request to connect with you.
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Requirements for using the Discovery feature on Shopify Collective
You need to meet the following requirements to use the Shopify Collective Discovery feature:
- You need to have the Shop sales channel installed in your store.
- Your store needs to meet the Shop merchant guidelines.
- Your store needs to have made at least $50,000 USD in the last 12 months.
Managing your brand details page
To make the most of the Discovery feature, ensure that your brand details page that retailers can view is accurate and up-to-date.
You can manage your store's brand settings by going to the Brand page in your Shopify admin. Add a logo, your brand colors, a cover image, a slogan and short description, and your store's social media links.
Depending on the information that you make available to retailers, your brand details page can include your typical margin for sales that are made through Shopify Collective, and details about the countries and regions that you ship from.
Retailers can also view your store's average product reviews rating, based on verified customer reviews collected on Shop, and reviews from the third-party apps Loox, Okendo, Judge.me, Yotpo, and Stamped.io.
Once a retailer has reviewed your brand details, your store, and your products, they can choose to request pricing from you by sending you an invitation to connect with them.
Managing the Discovery feature on Shopify Collective
You can turn off retailer invitation emails, turn off your product margin being visible, or deactivate the Discovery feature entirely.
Turn off retailer invitation emails
If you want to be discoverable by retailers, but you don't want to receive invitations to connect by email, then you can turn off these notifications. You still receive requests to connect in Retailers > To review in your Shopify Collective sales channel.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
Click Collective (Supplier).
Click Open sales channel.
Click Settings.
In the Discovery section, deselect Receive invitations from retailers (recommended).
Turn off your product margin
Retailers that find your brand details page in their Shopify Collective app can view the margin that you typically offer to stores that sell your products.
The percentage margin or percentage margins range that's displayed is based on the lowest and highest margins that you set across your Active price lists. Price lists that are set to draft aren't included in the margin that's displayed to retailers.
Retailers are more likely to request to connect with suppliers when they can view the margin typically offered, however you can choose to turn off this feature to hide your margin from all retailers.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
Click Collective (Supplier).
Click Open sales channel.
Click Settings.
In the Discovery section, deselect Display your margin range to retailers (recommended).
Deactivate the Discovery feature
If you no longer want to be discoverable by retailers on Shopify Collective, then you can deactivate the Discovery feature.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
Click Collective (Supplier).
Click Open sales channel.
Click Settings.
In the Discovery section, deactivate the Discovery feature by turning the toggle button off.
Adding and managing your Shopify Collective referral page
A referral page is an automatically-generated Shopify Collective page that you can add to your storefront. You can't customize or edit this page, but the page is branded according to the branding of your online store theme. A referral page can help you find new retailers that you can work with in Shopify Collective.
Retailers that visit your referral page can learn more about Shopify Collective and how it works. Eligible retailers can also install the Shopify Collective app to their stores and start working with your business.
Add the Shopify Collective referral page to your store
You can create a Shopify Collective referral page, and then add it to your store's header menu or footer menu.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
Click Collective (Supplier).
Click Open sales channel.
Click Settings.
In the Referral page section, activate your referral page by turning the toggle button on.
To copy the URL for your referral page, click the copy icon.
To add the referral page to your store, click the main navigation menu link.
Click Main menu or Footer menu.
Click Add menu item.
In the Label field, enter a name for the link that visitors can click to go to your referral page.
In the Link field, paste the URL that you copied from your Collective settings, and then click the link that displays.
Click Save.
After you add your referral page, go to your online store and make sure that the referral page displays correctly.
Remove the Shopify Collective referral page from your store
If you no longer want to display the Shopify Collective referral page in your store, then you can remove the page.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
Click Collective (Supplier).
Click Open sales channel.
Click Settings.
In the Referral page section, deactivate your referral page by turning the toggle button off.
To remove the referral page from your store's navigation, go to the Content > Menus section of your Shopify admin.
Click the menu that you added the referral page to.
Hover over the menu item for the referral page, and then click the trash can icon.
Click Remove.
Click Save.