Selling gift cards
This page was printed on Jun 09, 2023. For the current version, visit https://help.shopify.com/en/manual/products/gift-card-products.
A gift card is a special type of product. Its value can be used as payment toward future orders from your online store.
The gift card feature is available on all Shopify subscription plans.
You can use gift cards in any of the following ways:
- Sell them in an online store like any other product.
- Share links to gift card products on social media.
- Issue a gift card to a customer for free as a reward or incentive.
When you fulfill an order with a gift card, the customer receives an email that contains a digital gift card with a unique code that they can use at checkout to redeem its value.
If you use the Point of Sale channel to sell in person, then you can issue both digital and physical gift cards to your in-person customers. Learn more in Gift cards on Shopify POS overview.