Marketing and promotions
There are many tools to help you with marketing your Shopify store. You can see marketing key performance indicators, top marketing channels, and create marketing campaigns and automations directly from the Marketing section in Shopify. If you're selling your products in an online store, then you might want to try improving SEO to help customers find your online store in search engines or social media.
You can also run promotions such as seasonal sales and flash sales to increase traffic and sales in your store.