Marketing and promotions

Also in this section

• Developing a marketing plan
• Content marketing
• Managing your brand assets
• Improving SEO
• Marketing in Shopify
• Analyzing online marketing
• Shopify Audiences
• Remote shopping experience
• Preparing for seasonal sales
• Shopify Collabs
• Flash sales
• Pixels and customer events

Whether you are selling online or in person, developing a marketing plan can help you to choose marketing tactics that are right for your store.

There are many tools to help you with marketing your Shopify store. You can see marketing key performance indicators, top marketing channels, and create marketing activities and automations directly from the Marketing section in Shopify. If you're selling your products in an online store, then you might want to try improving SEO to help customers find your online store in search engines or social media. You can also set up discount codes for customers to use in your online store or retail location.

You can also run promotions such as seasonal sales and flash sales to increase traffic and sales in your store.

Note

Shopify Support can't help you set up third-party services, like social media accounts or advertising. Instead, contact the third-party help center for the service that you are trying to use.

In this section

• Developing a marketing plan

• Content marketing

• Managing your brand assets

• Improving search engine optimization (SEO)

• Setting up marketing in Shopify

• Analyzing the success of your online marketing campaigns

• Shopify Audiences

• Remote shopping experience

• Preparing for seasonal sales

• Shopify Collabs

• Flash sales

• Pixels and customer events