Marketing and promotions
Whether you are selling online or in person, developing a marketing plan can help you to choose marketing tactics that are right for your store.
There are many tools to help you with marketing your Shopify store. You can see marketing key performance indicators, top marketing channels, and create marketing activities and automations directly from the Marketing section in Shopify. If you're selling your products in an online store, then you might want to try improving SEO to help customers find your online store in search engines or social media. You can also set up discount codes for customers to use in your online store or retail location.
You can also run promotions such as seasonal sales and flash sales to increase traffic and sales in your store.