Setting up marketing in Shopify
Marketing activities can help you promote a product or sale over a specific time through marketing channels such as paid advertising and social media. You can also create marketing automations to convert visitors to customers on an ongoing basis. Marketing activities and automations can each help you grow your customer base in different ways, and you can use both in your overall marketing strategy.
From the Marketing page in Shopify, you can create and manage marketing activities and automations, as well as review key marketing performance metrics. Learn more about measuring marketing performance.
You can also create marketing outside of Shopify using third-party services or apps and view data about these activities in the service where you create them. Explore apps for selling more online and email marketing.