Preparing for seasonal sales
This page was printed on May 31, 2023. For the current version, visit https://help.shopify.com/en/manual/promoting-marketing/marketing-for-bfcm.
Many regions have seasonal sale periods during the year, such as Black Friday and Cyber Monday (BFCM). At these times, customers take advantage of promotions to buy high-value items as well as holiday gifts.
When preparing for a seasonal sale period like BFCM, you can use the following resources to help you plan your promotions, manage your customer service, and process orders efficiently.
On this page
Plan your promotions
Set up a great customer experience
Process orders efficiently
Other resources for BFCM
BFCM Toolbox - Shopify
Close more sales through real-time conversations - Shopify Blog