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Publishing products on Facebook by using Facebook Shop

After you have set up Facebook Shop and Facebook has activated the Shop section on your Facebook Page, you can publish product collections to Facebook, create special collections just for Facebook, or hide individual products from being shown on Facebook.

Products that you make available to Facebook Shop in Shopify appear on the Shop section of your Facebook Page. Changes you make to published products are automatically synced to Facebook. Make sure that you review Facebook's commerce merchant agreement including the Commerce Policy detailing which products are prohibited for sale on Facebook before you begin selling on Facebook.

You can also share your products on Facebook without selling on Facebook.

Product requirements

To appear on Facebook, a product must meet a few requirements:

Make your products available to Facebook Shop

You can view the products that are available to Facebook Shop on the Facebook Shop > Publishing page in Shopify.

Steps:

  1. If you don't have any products in your store, then click Add product to add products to your store. If you have products in your store but they aren't available to Facebook Shop, then click Make products available to go to the Products page in your Shopify admin.

  2. Click the name of the product that you want to appear on your Facebook Page.

  3. In the Product availability section of the product details page, click Manage.

  4. In the Manage sales channels availability dialog, check Facebook Shop, and then click Done.

  5. Click Save.

Make your collections available to Facebook Shop

From the Shopify admin, you can view the collections that are available to Facebook Shop on the Facebook Shop > Publishing page. If you don't have any collections, then you can make the All products collection available to Facebook Shop so that all of the products available to Facebook Shop appear on Facebook. You can also create a manual collection specifically for Facebook to control which products appear on your Facebook Page.

You can have a maximum of 50 collections available to Facebook Shop.

Steps:

  1. From your Shopify admin, go to Products > Collections.

  2. Click the name of the collection that you want to show on Facebook.

  3. On the Product availability section of the collection page, click Manage.

  4. In the Manage sales channels availability dialog, check Facebook Shop, and then click Done.

  5. Click Save to save your change to the collection.

Repeat these steps for any other collections that you want to show on your Facebook Page. The featured collection banner on Facebook displays the first 10 products of that collection.

Facebook publishing status

The Publishing page shows a list of errors that might prevent a product from being published to your Facebook Page. You can use the information listed in the Issues column to fix any problems with the product that you are trying to publish to your Facebook Page.

Hide products and collections from Facebook

Steps:

  1. From your Shopify admin, go to Products > Collections.

  2. Click the name of the collection or product that you want to hide from Facebook.

  3. On the Product availability section of the collection or product details page, click Manage.

  4. In the Manage sales channels availability dialog, uncheck Facebook Shop, and then click Done.

  5. Click Save.

You can view hidden products on the Facebook Shop > Publishing page in Shopify.

Hidden collections

When you make a collection available to Facebook Shop, Facebook uses it to build a new product catalog for the Shop section. When you hide or delete a product in Shopify, you might still see it on your Facebook Page. In this case, products from the collection are visible only to the owner of the Facebook Page, and customers can't see them. You can delete products in Facebook to remove them from the product catalog.

Change product details

Changes to product details in Shopify are automatically synced to Facebook. You can change how a product's image, title, or price is displayed on Facebook by editing the product in Shopify. You will see your changes appear on Facebook after your products sync, which usually takes a few minutes.

View the products shared with Facebook

You can see a list of products available to Facebook as well as any product errors on the Facebook Shop > Publishing page in Shopify.

  1. Click Publishing.

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