Get to know your Shopify admin

After logging in to Shopify, you can set up your store, configure your settings, and manage your business using the Shopify admin.

Depending on the device that you're using, you can do different things in Shopify. If you log in to your Shopify admin from a browser, then you can manage all aspects of your store. If you log in to the Shopify app from your phone, then you can view your store's recent activity, update your store's catalog, and manage your orders.

The Shopify admin

When you log in to your Shopify admin, the first thing that you see is your Shopify Home:

Admin home new

Your Shopify Home is the starting point for the work you do in Shopify. Shopify Home is a landing page that shows key information about daily tasks, your store’s recent activity, and the next steps you can take to build your business. From here, you can:

  • Keep track of orders and revenue at a glance across all your active sales channels.

  • Manage your business using the Shopify admin.

  • Receive updates about urgent tasks through Home notifications.

  • Gain insight about purchase patterns, traffic, and growth through Shopify's analytics.

Layout of the Shopify admin

From your Shopify Home, you can access the different sections of the Shopify admin using the left navigation:

Admin left nav channels

The different sections of the Shopify admin are organized into three groups:

  • core aspects of your Shopify business, including orders, products, and customers
  • sales channels, including Online Store, Point of Sale, and Buy Button
  • apps and general settings that apply to your Shopify business.

If a section of the Shopify admin has an arrow beside it, then you can expand the navigation and display additional settings or pages related to that section.

You can also use the in-admin search to find products, pages, or other information within your Shopify admin.

Shopify Home

Metrics

The Home metrics display a sales summary for your overall business, and specific sales and engagement data for your active sales channels. You can view sales data from Today, the Last 7 days, or the Last 30 days using the dropdown menu.

If you want a closer look at your store's sales and engagement data, open the Reports page in your Shopify admin for more detailed reports and analytics.

Today's store activity

Your Shopify Home feed includes cards that show your store's most recent visitor activity. Your store activity is recorded according to your store's local timezone.

Today's total sales shows a dollar value for the total sales made by your Shopify store on any given day:

Todays total sales

Today's visitors shows the total number of visits to your Shopify store on any given day. This card appears only if you have an online store:

Todays visitors

For more detailed information about your store's visitors, see acquisition reports.

Notifications

Shopify Home also displays notifications about your Shopify business, based on your account status, growth, and recent customer activity. Notifications appear outside of Home Feed:

Home reminders

Categories

Shopify Home Feed offers insights sorted by categories: Admin, Sales, Engagement, Growth and Social. Categories make it easy to tell between different types of insights and advice cards in Home Feed. If no cards in a specific category are visible, then that category won't appear.

Home categories

Cards

Shopify Home Feed displays cards based on your store's recent activity and what you've been doing in your Shopify admin. Cards are blocks of information that change regularly to help you run your business smoothly. You'll receive:

Data-driven insights about purchase patterns, referrals, and more:

Home insights

Suggestions and advice for getting the most out of Shopify:

Home updates

Tips, resources, and recommendations for growing your Shopify business:

Home recommendations

Announcements for new features, services, or offerings from Shopify:

Home annoucements

Achievements for successful set up, activation, and other milestones:

Home achievements

To-do lists that help grow your business:

Home lists

Trend insights for your products:

Home trends

Action menu

You can dismiss and provide feedback about Home Feed cards: clicking Send feedback opens a window with options to send positive or negative feedback, along with comments, and clicking Dismiss hides the card until the information becomes relevant again.

Home actions

If you click Send Feedback from the action menu, you can leave feedback:

Home feedback

Shopify uses this information to improve Home Feed.

Activity feed

For different perspectives on your Shopify business, you can switch between the general Home overview and the more detailed activity feed. Click View all recent activity in the Recent activity section of the Home metrics to open the activity feed:

Home activity view

The Shopify Home screen

The first screen that you see when you log in to the Shopify app is the Home screen:

Home screen iphone

The Shopify Home screen is a landing page that shows key information about your store’s recent activity, the next steps you need to take with your orders, and tips on how to build your business.

Sales summary

At the top of the Home screen is a graph that shows today's sales. You can swipe the graph left to see the number of visitors that your online store has had today. Use the buttons above the graph to see data from yesterday, the past week, or the past month.

Notifications of next steps

The Home screen shows notifications of which open orders might need your attention:

Notification banner iphone
Notifications make it easy to see what next steps you need to take, such as capturing payment, marking an order as fulfilled, or archiving an order that is complete.

Cards

Shopify Home Feed displays cards based on your store's recent activity and what you've been doing in Shopify:

Home card iphone
Cards are blocks of information that change regularly to help you run your business smoothly. You'll receive:

  • updates on new Shopify features
  • advice on how to get the most out of Shopify
  • recommended reading on how to grow your business.

The Shopify Home screen

The first screen that you see when you log in to the Shopify app is the Home screen:

Home screen android

The Shopify Home screen is a landing page that shows key information about your store’s recent activity, the next steps you need to take with your orders, and tips on how to build your business.

Sales summary

At the top of the Home screen is a graph that shows today's sales. You can swipe the graph left to see the number of visitors that your online store has had today. Use the buttons above the graph to see data from yesterday, the past week, or the past month.

Notifications of next steps

The Home screen shows notifications of which open orders might need your attention:

Notification banner android
This makes it easy to see what next steps you need to take, such as capturing payment, marking an order as fulfilled, or archiving an order that is complete.

Cards

Shopify Home Feed displays cards based on your store's recent activity and what you've been doing in Shopify:

Home card android
Cards are blocks of information that change regularly to help you run your business smoothly. You'll receive:

  • updates on new Shopify features
  • advice on how to get the most out of Shopify
  • recommended reading on how to grow your business.

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