Setting up and managing classic customer accounts

Classic customer accounts let your customers log in using an email and a password. Customers can also accept account invites or create a new account from the login page.

Classic customer accounts support Multipass, but don't support B2B.

Setting up classic customer accounts

If you have access only to classic customer accounts, then you can make customer accounts required, make them optional, or deactivate them.

Classic customer account settings
Option Description
Accounts are disabled Your customers don't have an option to create an account or log in during checkout. Customers have to enter their details at checkout and their contact and shipping information isn't filled in automatically.
Accounts are optional Your customers can create an account, but it's not mandatory to create one to check out. If customers have an account and they're logged in, then their contact and shipping information is filled in automatically during checkout.
Accounts are required Your customers need to create an account and log in to complete their purchase. This option might be useful if you operate a wholesale or members-only store. Customers' contact and shipping information is filled in automatically during checkout.

Set up classic customer accounts

  1. From your Shopify admin, go to Settings > Checkout.
  2. In the Customer accounts section, select Accounts are disabled, Accounts are optional, or Accounts are required option.
  3. Click Save.

Inviting customers to create accounts

You can send your customers invitations to encourage them to activate an account. They receive an email that prompts them to create their own password. The email invitation is only valid for 30 days.

You can generate a customer account invite email for individual customers or for all your customers.

Customers can also click Create account on the login page to create a new account on their own.

The invitation email has a default subject line and body message. You can edit the invitation email's content in Settings > Notifications > Customers > Customer account invite. For more information, refer to Edit notification templates.

Send individual account invites

You can invite only existing customers to create an account. If you want to invite a new customer to create an account, then you need to create this customer in the Customers of your Shopify admin.

Steps:

  1. From your Shopify admin, go to Customers.

  2. Click the name of the customer that you want to invite.

  3. Click Send account invite.

  4. Optional: Edit the content in the Subject field.

  5. In the Custom message field, add a message for your customer. If you leave this field blank, then the default message is sent to the customer.

  6. Click Review, and then click Send notification.

Sending customer account invites in bulk

If you want to send customer account invites in bulk, then you need to look for an app, such as Bulk Account Invite Sender in the Shopify App Store.

Managing classic customer accounts

You can send your customers a password reset emails, deactivate their accounts, and manage the branding of your classic customer accounts.

Reset a customer's password

Your customers can reset their own password from the login page.

You can also send customers a password reset email from the Shopify admin.

Steps:

  1. From your Shopify admin, go to Customers.

  2. Click the name of the customer that you want to send a password reset email to.

  3. Click More actions, and then click Reset password.

Deactivate an individual customer account

You can deactivate an individual customer’s account. If your customer account settings require customers to log in before checkout and you deactivate an individual customer’s account, then they can't place an order in your store.

Steps:

  1. From your Shopify admin, go to Customers.

  2. Click the name of the customer whose account you want to deactivate.

  3. Click Disable account.

Customize classic customer accounts branding

You can customize your classic customer accounts from your online store's theme settings using the theme editor.

Steps:

  1. From your Shopify admin, go to Online Store > Themes.
  2. Find the theme that you want to edit, and then click Customize.
  3. From the drop-down menu in the header, click Customer accounts.

Deactivating classic customer accounts

If you no longer want to use customer accounts in your online store, then you can deactivate them.

Steps:

  1. From your Shopify admin, go to Settings > Checkout.
  2. In the Customer accounts section, select Accounts are disabled option.
  3. Click Save.

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