Shop FAQ

Use this page to find answers to frequently asked questions about the Shop sales channel.

What's Shop?

Shop is a free sales channel that has two main components. The first component is the Shop sales channel that you can add to your Shopify admin. The second component is the Shop app that customers have access to. Learn more about Shop.

Why do customers use the Shop app?

For customers, Shop is a free app they can download and use. The Shop app is a virtual shopping destination where customers can discover new stores and products, track their orders, get recommendations from their favorite stores, browse and buy products, engage with different brands, and receive customized deals and discounts.

Is my store eligible to appear in the Shop app?

To be featured in the Shop app, you need to follow the merchant requirements and product restrictions. Review the Shop Merchant Guidelines for more information about eligibility.

How do I get paid for Shop app orders?

Purchases made through the Shop app are processed through Shop Pay on Shopify Payments.

What's Shop Pay?

Shop Pay is Shopify’s accelerated checkout. Customers can save their email address, credit card, shipping, and billing information for a streamlined checkout experience. Learn more about Shop Pay.

How do I set up Shop for my business?

How do I use the Shop sales channel?

After you’ve added the Shop sales channel, you can do the following:

Can I customize how my brand appears in Shop?

By using the Shop channel, you can customize the following parts of your Shop Store for the Shop app:

  • logo
  • cover image
  • meta description
  • links to your store URL or contact page
  • social media links

You can use the Shop channel to view your Shop Store as it appears to Shop app users. Learn more about managing Shop settings

How do I hide a product from Shop?

If you're using the Shop channel, then you can use the bulk editor within the channel to manage the products that are available to the Shop app.

  1. From your Shopify admin, go to Sales channels > Shop.
  2. Click Products.
  3. Click Manage product availability to open a bulk editor.
  4. Check the products that you want to appear in Shop, or uncheck the products that you want to hide from Shop.
  5. Click Save.

How do I set up a post-purchase offer?

In the Shop sales channel, you can create, edit, deactivate, delete, or pause a post-purchase offer that gives returning customers an in-app discount that they can use at your store. Learn more about post-purchase marketing automation campaigns.

How does order tracking work?

After you ship an order, and provide a tracking number, your customer can track their order using Shop. Shop connects with shipping carriers to provide updates to customers throughout the delivery journey. These updates are based on information from the shipping carrier delivering the order. Shop and Shopify aren't involved in facilitating the purchase, sale, or delivery of goods or services.

What’s Shop Pay Installments?

Shop Pay offers customers the option to pay in full at checkout, or to split their purchase into multiple payments. Learn more about Shop Pay Installments.

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