Selling products using online sales channels

You can use Shopify to sell your products on different online sales channels. Sales channels represent the different marketplaces where you sell your products. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers in one place.

After you add a sales channel, it will be listed under Sales Channels in Shopify.

Available online sales channels

Shopify supports several online sales channels:

List of available online sales channels and their details
Name Description
Online Store Sell through your online store and checkout. Your Shopify plan includes a Shopify-hosted domain at a address. If you prefer, you can set up your own domain.
Facebook Post and sell your products directly from the Shop tab on your store's Facebook page.
Amazon Manage your Amazon listings and Shopify products in a single location.
Buy Button Sell from your own website or blog (including WordPress and Squarespace) by embedding buy buttons that connect with your Shopify checkout.
Pinterest Enable Product Pins on Pinterest for any products from your Shopify store that are Pinned on Pinterest.
Messenger Sell directly from conversations with customers, send order and shipping notifications, and respond to customer questions.
Instagram Sell your products on Instagram by tagging them when they appear in your Instagram posts.

Channel eligibility

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click You can't add this channel to see why your store isn't eligible.

Make sure that you review the terms of use for new sales channels before you start using them. Some sales channels require or prohibit certain information in your product listings, and some require you to ship your customers' orders within a specific number of days.

Add an online sales channel to your Shopify admin

To add an online sales channel to your Shopify admin:


Remove an online sales channel from your Shopify admin


View sales channel dashboards in your Shopify Home

Each sales channel has a dashboard where you can see a detailed summary of the channel's recent sales and traffic. You can see how a particular sales channel is performing by selecting it from the drop-down menu on your Shopify Home:

Sales channels - shopify home

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