Getting started

What products you're going to sell and what your store looks like are two of the most important choices you'll make for your store. Follow these tutorials to add your first product, try a few different themes to see which one looks best, and then set up a domain for your store.

Step-by-step: Add your first product

To add your first products to Shopify:

Step-by-step: Choose a theme

After you add your first products, it's important to make sure that you are happy with the way your online store looks. Themes control all aspects of your online store's appearance and layout. In addition to the default theme, Shopify offers hundreds of beautifully designed themes in the Shopify theme store, many of which can be edited and configured to fit the style of your store.

To download a theme for your store:

  1. Visit the Shopify Theme Store to find a theme that you like. You can browse themes by price (free or paid), by industry, or by other categories (such as popularity or relevance).

  2. If you've chosen a free theme, then click Install theme.

  3. If you've chosen a paid theme, then click Approve charge to buy the theme:

    Approve charge from theme store

Step-by-step: Publish a theme

After you choose a theme, you need to publish it. To publish a theme on your online store, click Publish as my shop's theme. Your currently published theme will become unpublished. To install a theme to your store without publishing it, click install as an unpublished theme. You can install a maximum of 20 themes in your store.

To publish a theme:

  1. Scroll down to find installed themes that are not published. Find the theme you want to publish and click Publish theme.

  2. Click Publish to confirm.

If you want to, then you can customize your theme to give it the look and feel that you want. Theme customizations can range from basic to advanced. If you aren't comfortable customizing a theme on your own, then you can contact Shopify support or look for a Shopify expert to make the changes for you.

Step-by-step: Set up a domain for your store

Your store's domain is the URL, or the website address, where your customers go to find your online store. You can either buy a new domain for your store or transfer an existing one.

Buy a new domain from Shopify

If you decide to buy a new domain for your store from Shopify, then you need to:

  1. Purchase your domain through Shopify.
  2. Enable auto-renewal so that your domain registration doesn't expire by mistake. Make sure you know the regulations for expired domains.
  3. Set your Shopify domain as your primary domain so it becomes the domain that your customers see in their browser, in search results, and on social media.
  4. Set up email forwarding so your customers can email you at your @mycustomdomain.com address.
  5. Send yourself a couple of test emails to make sure that you can receive customer inquiries.

Buy a new domain from a third-party provider

If you decide to buy a domain for your store from a third-party provider, then you need to:

  1. Purchase your custom domain from a third-party provider.
  2. Follow the instructions for custom domains to set up your subdomains and your root domain. If you use one of the popular domain providers, then follow the instructions for that specific provider.
  3. Claim your Shopify domain to identify yourself as the owner.
  4. Set up your primary domain so it becomes the domain that your customers see in their browser, in search results, and on social media.
  5. Set up email forwarding so your customers can email you at your @mycustomdomain.com address.
  6. Send yourself a couple of test emails to make sure that you can receive customer inquiries.

Transfer an existing domain

If you want to transfer an existing domain to use with your Shopify store, then follow these steps.

Next steps

After you add your first products, choose a theme, and set up a domain, it's time to continue setting up your store.

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