Getting started

What products you're going to sell and what your store looks like are two of the most important choices you'll make for your store. Follow these tutorials to add your first product, try a few different themes to see which one looks best, and then set up a domain for your store.

Step-by-step: Add your first product

To add your first products to Shopify:

Step-by-step: Choose a theme

To help you get started, the Themes page of your admin has a default theme set up when you open an account with Shopify. If you want to customize a different theme for your online store, then you will need to add one to your admin.

To add a theme for your online store:

  • You can add a free theme quickly and easily from within the admin.
  • You can buy a paid theme from the Theme Store. Although paid themes need to be purchased before you can publish them to your online store, you can try a paid theme before buying.

Add a free theme from the admin

Free themes are developed by Shopify. Help with customizations for free themes is supported by Shopify.

To add a free theme from the admin:

  1. In the Free themes section near the bottom of the page, click Explore free themes. A window that shows all of the free themes will appear.
  2. Click any theme to read about its features and to preview the available theme styles.
  3. Click the Add button for the theme. The theme will be added to the Themes page of your admin.

Add a theme from the Theme Store

Paid themes are developed by third-party designers. Help with customizations for third-party themes is provided by the theme designer.

To add a theme from the Shopify Theme Store:

  1. Visit the Shopify Theme Store and choose a theme. If you're still in your free trial period, then choose a free theme to avoid paying any charges.
  2. If you've chosen a free theme, then click Add theme or Start with this theme. If you've chosen a paid theme, then click Buy theme to buy the theme. Paid themes are non-refundable. To be sure that it suits your needs, you can try a paid theme before you buy it.
  3. For paid themes, click Approve charge to approve the payment. The theme will be added to the Themes page of your admin.

Try a paid theme in your store

You can try a paid theme to see how it looks with your products, brand colors, and style, before you commit to buy the theme. While you preview a theme, you can make customizations by using the theme editor. Any changes you make will be saved when you purchase the theme. You can preview up to 19 paid themes, which allows you to compare different themes before buying.

  1. Visit the Shopify Theme Store and choose a paid theme.
  2. Click Try theme. A preview of the theme will load for your online store. In the toolbar at the bottom of the page, you will see three buttons:

    The preview toolbar with three buttons. The buttons are labelled Close preview, Buy theme, and Customize theme.
  3. Do one of the following:

    • To stop previewing the theme, click Close preview.
    • To purchase the theme, click Buy theme.
    • To modify the theme settings using the theme editor, click Customize theme.

Even if you choose not to buy it, the paid theme will be added to the Themes page of your admin. Paid themes that you are trying will have a Theme trial label:

The Themes page in the admin with two themes that are labelled 'Theme trial'

Step-by-step: Set up a domain for your store

Your store's domain is the URL, or the website address, where your customers go to find your online store. You can either buy a new domain for your store or transfer an existing one.

Buy a new domain from Shopify

If you decide to buy a new domain for your store from Shopify, then you need to do the following steps:

  1. Purchase your domain through Shopify.
  2. Enable auto-renewal so that your domain registration doesn't expire by mistake. Make sure you know the regulations for expired domains.
  3. Set your Shopify domain as your primary domain so it becomes the domain that your customers see in their browser, in search results, and on social media.
  4. Set up email forwarding so that your customers can email you at your @mycustomdomain.com address.
  5. Send yourself a couple of test emails to make sure that you can receive customer inquiries.

Buy a new domain from a third-party provider

If you decide to buy a domain for your store from a third-party provider, then you need to do the following steps:

  1. Purchase your custom domain from a third-party provider.
  2. Follow the instructions for custom domains to set up your subdomains and your root domain. If you use one of the popular domain providers, then follow the instructions for that specific provider.
  3. Claim your Shopify domain to identify yourself as the owner.
  4. Set up your primary domain so it becomes the domain that your customers see in their browser, in search results, and on social media.
  5. Set up email forwarding so your customers can email you at your @mycustomdomain.com address.
  6. Send yourself a couple of test emails to make sure that you can receive customer inquiries.

Transfer an existing domain

If you want to transfer an existing domain to use with your Shopify store, then follow these steps.

Next steps

After you add your first products, choose a theme, and set up a domain, it's time to continue setting up your store.

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