Selling online

You can use Shopify to sell your products using one or more of these sales channels:

Each place where you are selling is like a channel that flows into your business, helping customers from a variety of audiences find your products. By connecting each sales channel to your Shopify admin, you can keep track of your products, orders, and customers in one place, no matter where you're selling.

You can view and change your active sales channels on the Sales channels settings page in your Shopify admin, and on the navigation in your Shopify Home.

Available online sales channels


We've recently made some changes to the sales channels in your Shopify admin. These changes affect how you access your sales channels, how you update their settings, and how you view their sales data.

Shopify supports several different online sales channels where you can sell your products:

Online Store Sell through your online store and checkout. Your Shopify plan includes a Shopify-hosted domain at a address. If you prefer, you can set up your own domain.
Pinterest Add Buyable Pins to any products from your Shopify store that have been pinned on Pinterest.
Facebook Post and sell your products directly from the Shop tab on your store's Facebook page.
Buy Button Sell from your own website or blog (including WordPress, Squarespace, and Tumblr) by embedding buy buttons that connect with your Shopify checkout.
Amazon Manage your Amazon listings and Shopify products in a single location.
Mobile Apps Sell physical products from your Shopify store inside your own iOS app. Your customers can make in-app purchases using Apple Pay or their credit card. (This requires some development work.)


You can also sell in person using the Shopify POS app, a credit card reader, and other retail hardware like barcode scanners, receipt printers, and cash drawers.

Third-party sales channels

Some online marketplaces have created sales channels that you can integrate with your Shopify admin. These sales channels are included on the dialog that appears when you click the + icon beside Sales channels in your Shopify admin:

Add new sales channels

The following third-party sales channels are available to add in your Shopify admin:

You can add more sales channels in the Shopify App Store.

After you add a sales channel, it will be listed under Sales Channels in your Shopify Home. You can click it to learn more about getting started.

Make sure that you review the terms of use for new sales channels before you start using them. Some sales channels require or prohibit certain information in your product listings, and some require you to ship your customers' orders within a specific number of days.


If you need help using a third-party sales channel, then the best place to start is by contacting its creator's customer support.

Add or remove a sales channel

You can add or remove sales channels from the Sales channels settings page in your Shopify admin:

  1. From the Sales channels settings page, either click Add a new sales channel to add a new channel, or click the trash icon beside the channel that you want to remove:
    Your sales channels

After you add a new sales channel, you need to update your products' visibility settings before they can be purchased using the new sales channel. If you have lots of products, then you might want to use bulk editing to change their visibility settings at once.


You can also add new sales channels by clicking the + icon beside Sales channels in your Shopify admin.

Channel eligibility

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin:

Channel deactivated

Click View details to see why your store isn't eligible. You might need to change your store's settings before you can add a sales channel — some of them have specific eligibility requirements, like Pinterest and Facebook.

Channel overviews

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