Selling products using online sales channels

You can use Shopify to sell your products using one or more online sales channels. Each place where you are selling is like a channel that flows into your business, helping customers from a variety of audiences find your products. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers in one place, no matter where you're selling.

After you add a sales channel, it will be listed under Sales Channels in Shopify.

Available online sales channels

Shopify supports several different online sales channels where you can sell your products:

Online Store Sell through your online store and checkout. Your Shopify plan includes a Shopify-hosted domain at a address. If you prefer, you can set up your own domain.
Pinterest Add Buyable Pins to any products from your Shopify store that have been pinned on Pinterest.
Facebook Post and sell your products directly from the Shop tab on your store's Facebook page.
Messenger Sell directly from conversations with customers, send order and shipping notifications, and respond to customer questions.
Buy Button Sell from your own website or blog (including WordPress, Squarespace, and Tumblr) by embedding buy buttons that connect with your Shopify checkout.
Amazon Manage your Amazon listings and Shopify products in a single location.

Channel eligibility

You might need to change your store's settings before you can add a sales channel because of specific eligibility requirements.

If your store isn't eligible for a sales channel, then the channel appears as Unavailable in your Shopify admin. Click View details to see why your store isn't eligible.

Make sure that you review the terms of use for new sales channels before you start using them. Some sales channels require or prohibit certain information in your product listings, and some require you to ship your customers' orders within a specific number of days.

Add an online sales channel to your Shopify admin

Learn more about how to add an online sales channel to your Shopify admin:


If you want to see more educational videos and tutorials like this one, visit our video library.

To add a channel to your Shopify admin:

Remove an online sales channel from your Shopify admin

To remove a channel from your Shopify admin:

View sales channel dashboards in your Shopify Home

Want to discuss this page?

Visit the Shopify Community

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