Preparing your products for sale on Pinterest
After your store has been approved by Pinterest, any eligible products from your online store that have been pinned on Pinterest (by you or anyone else) will appear as Buyable Pins for customers using Pinterest:
For products to be considered eligible, they need to meet the requirements set out in Pinterest's Advertising Rules. If they don't, then you can review and fix their publishing errors from the Accounts page of the Pinterest sales channel in your Shopify admin.
|Review Pinterest's product requirements||Pinterest sets out detailed Advertising Rules to make sure your customers have a great experience using Buyable Pins.|
|Check your products' publishing status||Check the Account page to see if any of your products have errors that prevent them from being published as Buyable Pins.|
Review Pinterest's product requirements
Your products must meet the requirements in Pinterest's Advertising Rules before they can be Buyable Pins. For products to be eligible, they must:
- be physical products (not digital) that you've set as requiring shipping
- not have any variant options other than color, size, material, or pattern (variant options aren't required, however)
- not have any variants that are digital goods
- not be customizable or made to measure
- not allow customers to enter unique line item properties
- have at least one product image
- have clear titles that follow Pinterest's Advertising Rules.
Check the status of your pinned products
From the Account page of the Pinterest sales channel, you can view a list of the products from your online store that have been pinned on Pinterest (by you or anyone else), and whether or not they're eligible to be Buyable Pins.
The Status section displays how many products from your online store currently appear as Buyable Pins.
The Publishing section displays a list of products that need to be updated before they can be Buyable Pins. You can make any necessary changes from the Products page in your Shopify admin. Products that are eligible to be Buyable Pins don't appear in this section.
Did you know?
Products that appear with errors on the Pinterest sales channel are still eligible to appear on Pinterest as Rich Pins (they'll still display up-to-date pricing and inventory information, and link to your online store).
The Colors section displays the colors from your product variants that match Pinterest's color swatches. These let Pinterest users search for Pins based on specific colors.
The Sizes, Materials, and Patterns sections display the product options that appear as Size, Material, and Pattern on your products' Buyable Pins. According to Pinterest's product requirements, pinned products must not have variant options other than color, size, material, or pattern.
Pinterest has a limit of 20,000 buyable pins per account.