Preparing your products for sale on Pinterest

After you have activated the Pinterest sales channel, any approved products from your online store that have been pinned on Pinterest will appear as Buyable Pins on Pinterest.

For products to be approved, they need to meet the requirements set out in Pinterest's Advertising Rules. If they don't, then you can review and fix their publishing errors from the Accounts page of the Pinterest sales channel in your Shopify admin.

Note

Pinterest has a limit of 20,000 Buyable Pins per Pinterest account.

Review Pinterest's product requirements

Your products must meet the requirements in Pinterest's Advertising Rules before they will be approved for use in Buyable Pins. For products to be eligible for approval, they must:

Check the status of your Pins

From the Account page of the Pinterest sales channel, you can view a list of the products from your online store that have been pinned on Pinterest, and whether they're approved to be used in Buyable Pins.

Pinterest account page

The Status section displays how many products from your online store appear in Buyable Pins.

The Publishing section displays a list of products with details that need to be changed before they can be used in Buyable Pins. You can make any necessary changes from the Products page in your Shopify admin. Products that are approved to be used in Buyable Pins don't appear in this section.

Tip

You can still Pin products that are not eligible to be used in Buyable Pins using Pinterest Rich Pins.

The Colors section displays the colors from your product variants that match Pinterest's color swatches. These let Pinterest users search for Pins based on specific colors.

The Sizes, Materials, and Patterns sections display the product options that appear as Size, Material, and Pattern on your products' Buyable Pins. According to Pinterest's product requirements, pinned products must not have variant options other than color, size, material, or pattern.

View your Buyable Pins on Pinterest

You can view your Buyable Pins on Pinterest to see how they display to customers:

  1. Click View on Pinterest to see your Buyable Pins on Pinterest. Buyable Pins can be discovered by Pinterest users in feeds, search results, and boards. A Buyable Pin featuring one of your Shopify products should include some of your other Buyable Pins in the Related Pins section on Pinterest. If your Pins do not display as expected, contact the Pinterest Help Center.

Even after your online store is approved, new Pins with your Shopify products might take up to 6 hours to become Buyable Pins. You can learn more about Buyable Pins at the Pinterest Help Center.

Pin your products

You can create a pin for a product using the URL for the product page. Learn more about saving pins from webpages at the Pinterest Help Center. If your online store's theme includes a Pin button, then you can create a pin for a product by clicking that button on the product page. You can also add a Pin button by customizing your theme.

The Pinterest sales channel does not Pin your products on Pinterest or collect them on Pinterest boards. If you have activated the Pinterest sales channel, then your pinned products that meet the requirements in Pinterest's Advertising Rules will automatically appear as Buyable Pins.

Note

After you have activated the Pinterest sales channel, any Pin that links to an approved product from your online store will appear as a Buyable Pin, even if the Pin was created by another Pinterest user.

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