Automating tasks using Kit
This page was printed on Apr 17, 2021. For the current version, visit https://help.shopify.com/en/manual/ping/kit?itcat=partner_blog&itterm=technical_documentation.
Kit is a free app that you can use to more quickly manage marketing and communication for your store. You can think of it like a virtual employee. By using Kit, you can create targeted Facebook ad campaigns, send thank-you emails to customers, and manage integrated apps.
You need to sell by using the Online Store sales channel to use Kit.