Shopify Affiliate Program guidelines

To participate as an affiliate in the Shopify Affiliate Program, you need to accept and adhere to the Partner Program Agreement, the Federal Trade Commission Guidelines (or equivalent disclosure guidelines for your region), and the Shopify Brand Guidelines. If you have any questions about the following information, then contact your Affiliate Manager or affiliates@shopify.com.

Partner Program Agreement

By signing up for the Partner Program, you agree to be bound by the Partner Program Agreement. The Agreement is between you, the Partner, and Shopify Inc. Shopify reserves the right to update and change the Agreement at any time. If a significant change is made, then Shopify will provide reasonable notice in one or more of the following ways: by email, on the Shopify Partner Blog, or in the Partner Dashboard. You can also check the Agreement occasionally for any updates or changes that may impact you.

One of the most important parts of the Parter Program Agreement is that as a Shopify Affiliate, you aren't permitted to make deceptive or misleading claims, guarantee earnings, or promise a prospective merchant success. Your messaging must not include phrases like “Take my course and earn seven figures on Shopify”, “Earn $10k a month with Shopify”, or “Launch your store and earn money overnight”. Making false or misleading statements will lead to your Partner account being suspended or terminated.

Federal Trade Commission disclosure guidelines

It's important for Shopify Partners to be honest, ethical, and transparent when they talk about Shopify. As a Shopify Affiliate, you must follow the disclosure guidelines set out in your region. All US-based websites must follow Federal Trade Commission guidelines.

According to the FTC, when posting affiliate links, it should be "clear and conspicuous" that you are doing so as an affiliate. We encourage you to read the FTC affiliate compliance rules to make sure your messaging is compliant.

Make sure to follow these general guidelines for disclosing your status as a Shopify Affiliate:

  • For Twitter tweets: Adding a “#sponsored” or “#ad” hashtag could be enough to disclose the connection, given the limited amount of space in a tweet.
  • For other social media (Facebook, Instagram, blog posts, etc.): Disclosure about the relationship is required, but there is no prescribed format. Refer to the FTC guidelines for suggestions.
  • For vlogs or Youtube posts: Disclosure should be made clear in the video itself, either spoken or in writing on the screen (as long as it’s presented long enough to be noticed, read, and understood). Disclosure on the page or description isn’t enough.

Brand Guidelines

See Shopify's brand guidelines to make sure you are correctly using Shopify's brand assets. By using our brand assets, you agree to be bound by Shopify's Trademark Usage Guidelines. Any violation of these guidelines will result in the termination of your license, your permission to use our brand assets, or both.

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