Understanding products

Your products are the goods, digital downloads, services, and gift cards that you sell. You add a product in Shopify by uploading product images and entering product details. If your product has options, like size or color, then you can add a variant for each combination of options.

When you are adding or updating a product, you can make the product available to one or more of your sales channels.

Product details reference

There is a lot of information on a product's details page, and it's worth your time to get to know it. The details you provide change the way the product displays to customers, make it easier for you to organize your products, and help customers find the product. You don't have to provide every detail for each product.

TitleThe name for your product as you want your customers to see it.
DescriptionThe description for your product. This field uses the rich text editor, so you can format your text. Describe products in detail to help customers make decisions. Don't use a manufacturer's exact description, because you want your products to look unique to a search engine.
ImagesThe images you upload to show customers what the product looks like.
PriceThe price that you're charging for the product. You can set a currency on the General settings page in Shopify. Click Charge taxes on this product if needed.
Compare at priceThe original price for a product that is on sale. When you enter a compare at price, the product displays a sale price.
SKU (Stock Keeping Unit)A unique number for the product. SKUs can help you organize your inventory and fulfill orders.
Barcode (ISBN, UPC, GTIN, etc.)A new or existing Global Trade Item Number (GTIN). Some sales channels require a GTIN before a product can be published using the channel. Learn more about barcodes.
Inventory policyThe setting for inventory tracking. Learn more about inventory tracking.
ShippingThe setting for whether a product needs to be shipped. Uncheck This product requires shipping for digital products or services.
WEIGHT The product's actual weight. This field only appears when This product requires shipping is checked. Product weight needs to be accurate because it is used to calculate shipping rates or calculated shipping rates. You can buy a shipping scale at the Shopify Hardware Store.
HS tariff code If you want to ship the product internationally with Shopify Shipping, then enter the harmonized system tariff code. The tariff code provides customs with information so that internationally-agreed tariffs can be applied to the order. Click look up code to search for HS tariff codes. Learn more about HS tariff codes from the U.S. International Trade Commission's Harmonized Tariff Schedule.
FULFILLMENT SERVICESelect a fulfillment service from a list of the ones you are using. If you're not using a fulfillment service, then select Manual.
VariantsThe options for a product, such as color and size. Learn more about adding a variant to a new product. You can also add a variant to an existing product.
Search engine listing previewA preview of the way your product will appear in search engine results. Click Edit website SEO to make changes.
Sales channelsA list of your active sales channels where you can publish the product. To edit sales channel availability, click Manage. Learn more about sales channel availability.
Product typeA category for the product that you can use to organize products.. You can use product type as a condition for an automated collection.
VendorThe manufacturer, wholesaler, or other vendor for the product. Vendors are not visible to customers. You can filter your product list by vendor, which can speed up ordering inventory.
CollectionsThe collections a product is included in. You can use this field to add the product directly to a manual collection. Automated collections include the product when it matches the collection conditions.
TagsTags are searchable keywords associated with your product. Learn more about product tags.


The barcode you enter needs to be a new or existing Global Trade Item Number (GTIN). GTINs are unique identifiers used internationally to store and locate product information. UPC, EAN, and ISBN numbers are examples of GTINs, which might vary in length depending on the product type. You can find the GTIN above or below the barcode on the packaging for your product.

The barcode is used by Shopify POS in a retail store, for publishing products using the Google Shopping app, and when listing a product using the Amazon sales channel.

If you don't have a GTIN for a product, then you can request it from the manufacturer. Learn how to get a GTIN for a product you manufacture at the GS1 standards website. It is important not to invent false GTIN information for your products.

Scan a barcode with your device's camera

You can use the Shopify app to enter a barcode by scanning it with your mobile device's camera.

To scan a barcode with your device's camera:

Search engine listing preview

You can edit the way that a product appears in search results on the product's details page:

  1. In the Search engine listing preview section, click Edit website SEO:

    Edit website SEO button
  2. In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.

  3. Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your business name. You can enter up to 160 characters in the description.

  4. In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.

  5. Click Save.


You can control where you are selling a product by making it available to your active sales channels. If you decide not to make a product available to a particular sales channel, then it will be hidden from that channel's product catalog. You might hide a product from a sales channel for a variety of reasons:

  • You have seasonal products that you want to display for only part of the year.
  • A product is out of stock but you will have more in stock at a later date.
  • You don't want to sell a product, but you might offer it again later.
  • You want to offer online exclusive, or in-store exclusive products.
  • You don't want to sell a product using a particular sales channel.

You can make a product available to or hide it from a sales channel by changing its availability settings on the product's details page.


Tags are searchable keywords associated with your product. Tags can help customers find your product through your online store search, and you can also use them to create automated collections.

To add a tag:

Remove product tags

To remove previously-added tags from a product:

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