Migrate from Etsy

This guide outlines how to migrate your store to Shopify from Etsy.

You can use it as a starting point and as a reference to make sure that you don't forget any key setup tasks.

Step 1: Decide how to move your Etsy store’s content and data to Shopify

After you have created your store on Shopify, take a look at your existing Etsy store and decide what data and content you want to move over to Shopify. A migration can be a good time to purge old, low-performing content, and give your site and business a fresh look. You might want to migrate the following data from Etsy:

  • Products
  • Customers
  • Historical orders (orders that have already been fulfilled)
  • Reviews

Next, choose a method to transfer each type of content. Review the following options, which range from the least technically complex to the most technically complex:

Migration methods and descriptions
Migration methodDescription
Manual data copy pasteCopy the content from your existing Etsy store and paste it in your new Shopify store.
CSV importExport your data into CSV files, and import them to your new Shopify store (some data can't be migrated this way).
Third-party migration appsUse third-party migration apps from the Shopify App Store.
Migration expert Hire a Shopify Partner to manage and complete your migration

CSV files are usually the easiest, no-cost way to move data over to Shopify, but if either of the following conditions apply to you, then you’ll need to edit your CSV file before you can import it to Shopify: - You have more than one image per listing. - Your listings contain variations (known as “Variants” on Shopify).

Review instructions about how to edit your CSV file in Step 3.

The rest of this guide will recommend using CSV files when available, but will note other options when CSV isn't feasible.

Step 2: Export your listings data from Etsy

You can export your listings from Etsy and use the export to help create a CSV that can be uploaded to Shopify.

Steps:

  1. Log in to Etsy.
  2. From your Shop Manager, click Settings > Options.
    Sidebar navigation image from Etsy platform with Shop Manager and Settings highlighted in red boxes.
    Settings navigation image from Etsy platform with Options highlighted in a red box.
  3. Click the Download Data tab.
    Image from Options in Etsy platform settings with the Download Data tab highlighted in a red box
  4. In the Currently for Sale Listings section, click Download CSV.
    Image from the Download Shop Data page on Etsy platform with the Download CSV button highlighted in a red box
  5. Save the file named EtsyListingsDownload.csv to your computer.

Step 3: Edit your Listings CSV file before importing to Shopify

If your listings contain variations (known as variants on Shopify), then you might need to edit your CSV file before you can import it to Shopify.

Google Sheets is recommended to edit a formatted version of your CSV files, though many other popular spreadsheet applications might also work, such as Microsoft Excel or Numbers.

Editing variants for your listings

If you have variants for your listings, then your EtsyListingsDownload.csv file might not import correctly without edits. For example, if each of your variants has a unique SKU, then you’ll need one row in your CSV file per unique combination of variants. This means that if you have a t-shirt that has “Small, Medium, Large” size options, as well as “Red, Green, Blue” color options, then you’ll need 9 rows in total - one row with “Small” and “Red”, one row with “Small” and “Green”, and so on.

Steps:

  1. Insert a new column called Option1 Name and Option1 Value.
  2. Using the same format as step 1, insert as many additional option columns until you have both a name and value column for the maximum number of variant options that your products have. For example, if one of your products has four options, then you should make option columns up until Option4 name and Option4 Value.
  3. Take the values from your existing “VARIATION 1 NAME” and “VARIATION 1 VALUES” columns from Etsy and insert them as appropriate into the new Option1 Name and Option1 Value columns. Use the original listing row to add details about your first variant, and then add new rows as necessary (duplicating the same title) for additional variants.
  4. If you have SKU values in your Etsy CSV file:
    1. Insert a new column called Variant SKU.
    2. Take the values from your existing “SKU” column and insert them into the appropriate Variant SKU cell on each row.

For example, if one of your listings has a “VARIATION 1 NAME” cell with “Size”, a “VARIATION 1 VALUES” cell with “S,M,L”, and a “SKU” cell with “TS123-S,TS123-M,TS123-L”, then complete the following steps:

  1. Create two new blank rows.
  2. Duplicate the listing’s title into the two new rows.
  3. Insert “Size” into the Option1 Name cells for all three rows.
  4. Insert “S” into Option1 Value and “TS123-S” into Variant SKU for the original listing.
  5. Insert “M” into Option1 Value and “TS123-M” into Variant SKU for the first additional row.
  6. Insert “L” into Option1 Value and “TS123-L” into Variant SKU for the second additional row.

For more information about variant columns in your CSV file, refer to Using CSV files to import and export products.

Step 4: Import your Etsy listings to Shopify

After you have your EtsyListingsDownload.csv file and have completed any necessary edits, you can import your Etsy products into Shopify.

Steps:

  1. From your Shopify admin, go to Products.
  2. Click Import.
  3. Click Add file, and then select the EtsyListingsDownload.csv file downloaded in step two.
  4. Click Upload and preview.
  5. Review the details about the import, and then click Import Products.

​​After your CSV file is uploaded, you receive a confirmation email from Shopify to your email account used to set up your Shopify store. Read some solutions to common problems, or more general information about importing products with a CSV file.

Step 5: Verify and organize your products after import

After you import your products to Shopify, verify that all your information is imported correctly. Details, such as price, weight, and inventory, can impact your business when they aren't imported correctly.

Review for common importing errors

Common migration errors
IssueResolution
The import was successful, but something changed.If any of the imported product information has changed, then a message displays in the Product review section of your import summary. Select View items to make any necessary changes.
Products were imported successfully, but not published.If the products that you import are marked as hidden, then they aren't published until you make them available to your sales channels.
Details are missing from imported products.Review the product description on the product page, and then fill in the missing information.
Product variants failed to import.If a product is missing a variant option, then it won't be imported successfully. You can instead add the product to your Shopify store manually.
Some clients or orders could not be imported.If you import multiple customers with the same email address or phone number, then only the most recent customer entry that contains duplicate data is imported. You can add any older customer profiles manually.

Review and organize your products

  1. Review your product details, including the product description, images, variants, price, and meta description.
  2. Create product collections to organize your products into categories, which helps you group your products both in the Shopify admin and on your external website.
  3. Understand product inventory and transfers to keep track of the inventory in your business. Review the available inventory apps to determine if any are necessary for your business.

Step 6: (Optional) Import your customers & orders to Shopify

You can also migrate your order history and customer database to Shopify, in order to reference customers’ past orders and better engage with your audience.

You can use third-party migration apps from the Shopify App Store. The following apps can help with importing customers and orders:

Step 7: (Optional) Import your reviews to Shopify

Reviews from your Etsy listings can also be migrated over to Shopify with the use of a third-party app. Some options include:

You can use third-party migration apps from the Shopify App Store. The following apps can help with importing your reviews:

Step 8: (Optional) Keep your Etsy and Shopify stores in sync

The official Shopify Marketplace Connect app is an optional way to sell across both Shopify and Etsy from one place, with listings, orders, and inventory synchronized and managed in your Shopify admin.

Step 9: Make your website look great

To help you get started, the Themes page of your admin has a default theme set up when you open an account with Shopify. You need to customize your theme to get your website looking how you want. If you want to customize a different theme for your online store, then you can add through the Shopify admin.

To add a theme for your online store, choose one of the following options:

Add a free theme from the admin

Free themes are developed by Shopify. Help with customizations for free themes is supported by Shopify.

Steps:

  1. From your Shopify admin, go to Online Store > Themes.
  2. In the Popular free themes section near the bottom of the page, click any theme to read about its features and to preview the available theme styles.
  3. Do one of the following:
    • If there's a theme on the page that you want to add, then click Add next to that theme. The theme is added to the Themes page of your admin.
    • If you want to review more free themes, then click Visit Theme Store, and then follow the steps to add a theme from the theme store.

Add a theme from the Theme Store

Paid themes are developed by third-party designers. Help with customizations for third-party themes is provided by the theme designer.

Steps:

  1. Visit the Shopify Theme Store and choose a theme. If you're still in your free trial period, then choose a free theme to avoid paying any charges.
  2. If you've chosen a free theme, then click Add theme or Start with this theme. If you've chosen a paid theme, then click Buy to buy the theme. Paid themes are non-refundable. To be sure that it suits your needs, you can try a paid theme before you buy it.
  3. For paid themes, click Approve to approve the payment. The theme will be added to the Themes page of your admin.

Try a paid theme in your store

You can try a paid theme to preview how it looks with your products, brand colors, and style, before making the commitment to buy the theme. When you preview a theme, you can make customizations by using the theme editor. Any changes you make are saved when you purchase the theme. You can preview up to 19 paid themes, which allows you to compare different themes before buying.

Steps:

  1. Visit the Shopify Theme Store and choose a paid theme.
  2. Click Try theme. A preview of the theme will load for your online store.
  3. Do one of the following:
    • To stop previewing the theme, click Close preview.
    • To purchase the theme, click Buy.
    • To modify the theme settings using the theme editor, click Customize theme.

If you choose not to buy the theme, then the paid theme is still added to the Themes page of your admin. Paid themes that you're trying have a Theme trial label.

Step 10: Set up your shipping

You need to set up shipping rates and shipping methods correctly before you launch — you don’t want to have to refund customers for overcharging them, or to email customers asking them to pay more because you didn’t charge enough to cover the shipping of their order.

For more information about order shipping and fulfillment, click here.

Steps:

  1. Review your store's address to get accurate shipping rates based on your location. If you ship from other places, then add them as locations.
  2. Create shipping zones to allow shipping to different regions, states, and countries.
  3. If you use carrier-calculated shipping rates, then configure your shipment dimensions. Many carriers use volumetric weight (the height, weight, and depth of a package) to calculate shipping rates.
  4. Set up shipping rates for the shipping zones that you create.
  5. Pick a shipping strategy that works for your business. You might find it helpful to look through some options to find what meets your needs before making a decision.
  6. Decide how you want to fulfill your orders. You can fulfill and ship orders yourself or use a fulfillment service that ships orders for you.

Step 11: Configure your taxes

Charging sales tax is an important part of running your business. Depending on your location, there are different rules and regulations about sales tax that apply to your products. To make sure that your store meets those rules, take some time to understand Shopify’s tax setup process.

Charging taxes based on your shipping destinations

When you set up your shipping, you can apply shipping taxes to your products based on the customer's provincial, state, or regional tax regulations. These are calculated automatically by Shopify.

If you need to adjust taxes manually, based on a region with unique tax restrictions or based on a specific collection of products, then you can do so with a tax override.

Keeping track of your taxes

When you configure the tax settings for your products, you need to consider how to keep track of your taxes throughout the year.

If you’re not sure which system to use to keep track of your taxes, then you might want to review some accounting apps in the Shopify App Store.

Step 12: Setting up a payment provider

To make sure that customers can pay you, you need to set up a payment provider. A payment provider lets you accept credit card payments securely. Shopify Payments is available in certain countries and a variety of supported third-party payment providers are available.

Set up a payment provider

  1. Select a payment provider from Shopify or from a supported third-party.
  2. Activate Shopify Payments or a third-party payment provider in your Shopify admin.
  3. Choose how you want to capture and authorize payments when customers buy something from your store.

After you set up your payment providers, you need to configure your checkout page so you can process customer orders.

Set up your checkout

  1. Set up your order fulfillment and your payment authorization.
  2. Add your store's policies so your customers can view your policies before they complete checkout.
  3. Edit your checkout's customer information settings and decide whether you want to collect email addresses to update customers about events and promotions.

Step 13: Place some test orders

Now that you've configured your payment settings, you should try out a few transactions to make sure that everything is working. Running a test order will help you understand the process your customers go through when they buy your products. You can access all the orders that customers place from the Orders page in your Shopify admin.

You can run test orders for a few different types of transactions:

As you create, refund, and fulfill orders, you will see the emails that your customers receive for each action. You can edit the templates for these emails from the Notifications page in your Shopify admin.

Step 14: Add staff to your store

If you have staff that helps you manage and run your store, then you can add staff members to your Shopify store. Each staff member has personal login credentials. You can also set permissions for each staff member to restrict access to certain areas of your store and keep sensitive information secure.

Learn more about managing staff.

Step 15: Set up your domain

When setting up your Shopify store, you can buy a new domain or transfer the domain associated with your existing store to your new Shopify account.

Get a new domain

You can buy a new domain directly from Shopify.

Steps:

  1. Purchase your domain through Shopify.
  2. Set your Shopify domain as your primary so it becomes the domain that's displayed to customers in their browser, in search results, and on social media.
  3. Set up email forwarding so that email messages that customers send to your custom domain email address are redirected to your personal email address.

Connect or transfer an existing domain to Shopify

If you have an existing domain, then follow these steps to point your domain to your Shopify store.

You can use your existing domain, but Shopify's link structure for individual pages is likely different from your previous service, meaning that old links to specific pages likely won't load for customers. For example, your old page about your shipping policy might have had the URL example.com/policies/shipping-policy, but on Shopify that page might now be example.com/pages/shipping-policy.

To help customers avoid landing on error pages, before you transfer your domain, you can set up URL redirects in advance for any pages that your customers might have bookmarked, or links from third-party sources. This way, if they visit the old link after you transfer the domain, then they're redirected to the new link instead of receiving an error page.

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