Updating your business imprint

All Partners based in the European Union (EU), or offering their services to merchants based in the EU, need to provide merchants with two forms of direct and effective means of communication. Shopify requires Partners to be compliant with all applicable laws and regulations.

The following are some frequently asked questions related to the business imprint, and the steps Partners can take to remain in compliance.

What information does the business imprint require me to display?

The following fields need to be present on your app or theme listing:

  • Business name
  • Two forms of merchant contact information, such as an email address, a phone number, a contact form, or a support page
  • Geographical address (where your business is registered)

How can I change my business name or geographical address?

To change your business name or geographical address:

  1. Log in to the Partner Dashboard.
  2. Click Settings.
  3. In the Business details section, update your business name.
  4. In the Contact information section, update your address.
  5. Click Save.

How can I update my merchant contact information?

To change your merchant contact information, you need to edit your app or theme listing:

  1. Log in to the Partner Dashboard.
  2. Go to Apps or Themes.
  3. Update the merchant contact information for all of your apps and themes with active listings.
  4. Click Save.

When do I need to make these changes by?

To remain compliant with legal regulations, all Shopify Partners need to ensure the business imprint is up-to-date by January 1, 2024.

What happens if I fail to comply?

If Shopify finds that your business imprint is not up-to-date, then Shopify reserves the right to delist your app or theme from the Shopify marketplace.