General checklist

You might find it helpful to print this checklist or to download it as a PDF for ease of reference throughout the setup process. You don't need to finish every task on the checklist prior to launching your store. To make sure your store is ready for launch, begin with Before you start then follow the initial setup guide to completion.

Before you start

Before you start setting up your Shopify store, it's important to understand your goals. Ask yourself basic questions about your store to help you to focus your attention and speed up your setup process. You might also want to think about which pricing plan meets your needs, but remember you do not need to choose a pricing plan until the end of your free 14 day trial.

First steps

Before you stock your Shopify store with products, you need to enter some information about yourself and your store. Importantly, you need to set up your domain to make sure your customers can find your store online. To make things easier moving forward, you should also decide on some basic standards for your product listings and customer transactions.

Organize your store

What your store looks like and what products you're going to sell are two of the most important elements of your online store. Try a few different themes to see which one looks best, and then add some products to sell. Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store. Be sure to give yourself plenty of time to add your products, to organize them into logical groups, and to set the necessary tax and shipping information.

Test your store

Before you open your store to the public, place some test orders to see how the checkout process works.

Add other online sales channels

After your online store is functional, your sales reach might benefit from integrating some online channels with your Shopify store. There are several online channels you can add to your Shopify admin when selling online. These channels are optional, but each is highly recommended to maximize your store's audience.


Each sales channel has eligibility requirements based on your region, your product types, and sometimes on your Shopify plan. For more details, refer to your plan's features.

Promote your business

After your store is public, you need to promote it. You can improve its reach by thoughtfully defining your home page metadata and by promoting your store in all appropriate spaces.

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