Add a URL redirect

URL redirects can be used to redirect traffic from one web page to another. If you are migrating to Shopify, creating a redirect for any prior URLs your store has used will improve your SEO and ensure your customers can find your new site.

URL redirects can also be used within Shopify. When you change a URL on your Shopify store, you can create a URL redirect to ensure your customers can still find what they're looking for. For example, if you delete a product, you can set up a URL redirect so that when customers enter the URL for that product, they are redirected to a similar product on your store.

Create a URL redirect

You can manually create URL redirects in the Shopify admin.

To create a URL redirect manually:

  1. From your Shopify admin, go to Online Store > Navigation.

  2. Click URL Redirects:

    URL Redirects page
  3. Click Add URL redirect:

    Add URL redirect
  4. Enter the old URL you want to redirect visitors from in the Old URL field. Only broken URLs should be redirected. If the old URL still loads a webpage, the URL redirect won't work.

  5. Enter the new URL that you want to redirect visitors to in the Redirect to new page field. If you want to redirect to your store's home page, enter /.

  6. Click Add.

Manage your URL redirects

You can manage your URL redirect list in the following ways:

Filter URL redirects by date

To filter your list of redirects by date:

  1. Click Filter redirects.

  2. From the drop-down menu, click Select a filter. Then click Date added.

  3. Click Select a value and choose to search before or after a date you will specify.

  4. Specify the date:

    Specify date
  5. Click Add filter.

A list of URL redirects matching your search will be displayed.

Delete URL redirects one by one

To delete a single URL redirect:

  1. Locate the URL redirect you want to delete (if you have a long list, you can filter URL redirects to help locate it).

  2. Click the trash can icon:

    Delete URL redirect

Delete many URL redirects at once

You can delete multiple URL redirects at once by using the Actions button. Find out more about using Bulk actions.

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