Add a URL redirect
Whenever you change the URL of one of your store’s pages, you run the risk that customers could return to their bookmarks and saved links and find them broken. URL redirection is a technique for making a web page direct a visitor to a new URL address.
This can also be a problem if you're coming over to Shopify from another ecommerce service, or if you have an old website and want to use its domain for your new store. If you don't redirect the path of these old URLs to your new store, you can confuse customers, damage your SEO, and impact your site traffic.
You cannot redirect certain paths because they are reserved for the system:
In order for a URL redirect to work, the Old Path must no longer exist, meaning that that URL would return a
404 – Not Found HTTP error if someone tried to visit that page. In other words, if the Old Path (old URL), still loads a webpage anywhere on the internet, the URL redirect will not work.
Create a URL redirect
You can create a URL redirect right from your Shopify admin.
When you try to make a URL redirect you will see the guide to use either a relative URL (for example,
/collection/shirts) or a full URL (for example,
To create a URL redirect:
From your Shopify admin, click Online Store, and then click Navigation (or press
Click URL Redirects:
Click Add a URL redirect to create your first redirect:
From the dialog, add the old URL that you have changed and would like to redirect in the text box labeled Old path.
Enter your new URL in the text box labeled Redirects to.
If you want to redirect to your store's home page, enter
/ as the Redirects To option.
- Click Save URL redirect. Now, when customers go to your store's old URL, they will be automatically redirected to the correct page.
URL redirects can only be used on paths that would otherwise lead to a Not Found 404 page. Any URLs with valid paths cannot be redirected.
Manage your URL redirects
If you have many URL redirects, the time may come that you need to maintain the list. To do this, you can:
Filter URL redirects by date
To filter your list of redirects by date:
Click Filter redirects.
From the drop-down menu, click Select a filter. Then click Date added.
Click Select a value and choose to search before or after a date you will specify.
Specify the date:
Click Add filter.
A list of URL redirects matching your search will be displayed.
Delete URL redirects one by one
To delete a single URL redirect:
Locate the URL redirect you want to delete (if you have a long list, you can filter URL redirects to help locate it).
Click the trash can icon:
Delete many URL redirects at once
URL redirects can be deleted using the Bulk actions button. Find out more about using Bulk actions.