Meta 的 Facebook 和 Instagram 適用的結帳方式
如果您已在商店安裝 Meta 社群平台 Facebook 和 Instagram，則顧客可以在您的 Shopify 商店結帳，或使用 Instagram 結帳功能直接在 Facebook 和 Instagram 中完成結帳 (視您的商店地點而定)。若要瞭解您是否符合 Facebook 和 Instagram 結帳功能的使用資格，請參閱資格要求。
如果您的所在地區不支援 Facebook 和 Instagram 結帳功能，則可以透過 Shop 銷售商品，並讓顧客從 Shopify 商店結帳。
使用 Facebook 和 Instagram 結帳功能的資格條件
Checkout on Facebook and Instagram is a Meta product, and is powered by Shopify Payments. The requirements for using Checkout on Facebook and Instagram are determined by Meta.
It can take up to 48 hours to be approved by Facebook after setup is complete.
Requirements for using Checkout on Facebook and Instagram
Before you use Checkout on Facebook and Instagram, review the following requirements:
- Checkout with Facebook and Instagram is available only to stores in the United States. For businesses in other markets, you can sell with Shops using checkout on another website or checkout with messaging until further notice about Changes to Shops on the Meta Business Help Center.
- Facebook determines the sales tax for products that you sell on Facebook and Instagram based on the tax registration number that you provide. If your business is registered, then you need to provide a valid state tax registration number for every state where you operate a physical location. Otherwise, you can use your Social Security Number (SSN) as your tax registration number.
- When you set up shipping information, you need to set a standard shipping option in your Shopify admin Shipping settings. You can also set up additional shipping options, such as expedited shipping.
- Your Facebook account needs to be connected to a bank account so that you can receive payments for orders placed on Facebook and Instagram. In your Shopify admin, click Settings > Payments, and then click Go to Facebook to enter or edit your bank account information on Facebook. Learn more about adding bank information to Facebook from the Facebook Help Center.
- You need to add a return policy for orders placed on Facebook and Instagram.
- Orders placed on Facebook and Instagram must be fulfilled within 30 days.
- You need to provide customers with a tracking number for deliveries.
- Products sold on Facebook and Instagram must follow Facebook Commerce Policies.
- Products sold on Facebook and Instagram must follow Shopify Payments Terms of Service.
Meta Commerce eligibility requirements
To use Checkout on Facebook and Instagram, your store must meet the following Commerce eligibility requirements:
- You need to have a Shopify online store based in the United States, and the store can't be password protected.
- If you want to sell on Instagram, then your account needs to be a professional profile or a creator account associated with the Facebook Page for your business. Learn how to convert an Instagram account to a professional profile or convert an Instagram account to a creator account from Instagram Help.
- Your Facebook Page must comply with Facebook's Terms of Service, Commercial Terms, and Community Standards.
- Your Instagram professional account must comply with Instagram's Terms of Use, and Community Guidelines.
- Your products must be available for direct purchase from your verified domain.
- Your business must be located in a Supported Market for Facebook Commerce Surfaces.
- You must have Shopify Payments, or Shop Pay for third-party gateways activated in your Payments settings. Meta might require you to activate PayPal as well.
使用 Facebook 或 Instagram 結帳功能
Facebook 和 Instagram 的結帳功能可讓購物者直接在 Facebook 和 Instagram 上進行購買。如果您的商店位於美國，並且已啟用 Shopify Payments，則當您設定 Meta 的 Facebook 和 Instagram 時，便會自動啟用 Facebook 和 Instagram 的結帳功能。
考量事項
若要讓顧客直接在 Facebook 和 Instagram 結帳，請考量下列事項：
- 如果顧客在您商店的 Facebook 粉絲專頁或 Instagram 帳號購物，他們只要選取「立即購買」，即可直接在 Facebook 或 Instagram 上購買產品。
- 系統會安全地儲存顧客的付款及運送詳細資訊，以便他們日後購物時使用。
- Instagram 使用者可在自己的貼文中標記您的產品，如此一來，其他顧客就能直接從這些貼文購買產品。
- Facebook 和 Instagram 可以傳送推播通知、倒數計時和產品貼紙，協助您推廣下一波發佈的產品並促進銷售。
- 如果您的商品已啟用「在商品價格和運費費率中包含銷售稅」設定，則無法使用 Facebook 和 Instagram 的結帳功能銷售。
- 如果您進行跨國銷售，便可啟用動態含稅定價，根據顧客所在地點來收取或排除稅金。
- Facebook 和 Instagram 可在顧客歷程的所有階段啟用再行銷廣告。
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從 2023 年 7 月 1 日起，Meta 不再收取每筆貨件 5% 的銷售手續費，但仍會收取付款處理費 (將由 Shopify 直接收取)。
- 如果您正在使用 Shopify Payments，則 Shopify 將收取與網路商店相同的處理費。
- 如果您正透過第三方閘道使用 Shop Pay，此異動不會影響商店現有處理者收取的手續費。
若要直接在 Facebook 和 Instagram 銷售產品，必須遵守 Facebook 的「商業功能資格規定」，內容包括退貨期限至少 30 天等規定。
顧客在 Facebook 或 Instagram 結帳時，系統不支援貨運業者計算運費費率。
在 Shopify 管理介面中建立的折扣，可適用透過 Facebook 或 Instagram 結帳功能完成的銷售。
顧客在 Facebook 或 Instagram 結帳時，系統不支援訂閱、預購和先試用再購買選項。
您可從訂單上接收的顧客資訊只有顧客姓名、電子郵件地址和運送地址。透過 Facebook 和 Instagram 結帳功能收集到的顧客電子郵件地址只能用於行銷用途 (若顧客選擇同意分享)。
在 Shopify 商店結帳
位於美國境外且透過 Shop 銷售商品的商家會要求顧客從 Shopify 商店結帳。如需瞭解詳情，請參閱 Meta 企業商家使用說明的商店相關變更。
若要讓顧客在您的 Shopify 商店結帳，請考量下列事項：
- 如果顧客在您商店的 Facebook 粉絲專頁或 Instagram 帳號購物，他們只要選取「在網站上查看」，系統就會將他們重新導向您的 Shopify 商店以完成購買。
- 您可以自訂顧客的線上商店結帳體驗。這些自訂內容包含折扣和訂閱服務、自訂品牌行銷和訊息，以及預購選項。
- 您可以使用進階運送選項，例如單一運費費率和貨運業者計算運費費率。
- 銷售手續費較低。銷售手續費取決於您的 Shopify 商店方案。
- 若顧客直接在您的線上商店購物，您的商店可獲得更多流量，且有機會增加銷售。